Successful Methods To Fix Common Content Strategy Errors Now

A content strategy has the potential to help your business reach more people while showing off your value to them. It uses every reasonable digital channel available and different types of content to find the most fitting message to attract leads to your business and turn them into customers.

Here are mistakes that every Chicago content strategy consultant says you must quickly fix:

1. Missing the mark with content.
2. Restricting your content type.
3. Being inconsistent with posts.
4. Not having any goals or KPIs.
5. Not having a content strategy.

There’s a lot to discuss, so get ready to take notes.

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5 Common Content Strategy Errors and How To Resolve Them

Working on your own content strategy is a great way to learn and grow as a business owner, but it tends to come at the cost of making more mistakes. That is, unless you have extensive marketing knowledge. Often expenses relating to strategy mistakes can be mitigated by getting help from a reliable Chicago content strategy consultant is best.

     1. Missing the Mark With Content

Creating content is a fun experience for just about anyone, whether they are rank beginners or well-seasoned experts. However, that can lead to less-than-desirable content, not necessarily because it is low-quality but because it does not suit your business well.

Here is what you can do to fix this common error and build your content strategy the right way:

Create a semantic SEO plan to identify noteworthy topics you should cover in your content strategy. Switch to the active voice when writing to ensure that it closely matches your target market’s search terms and behavior. Finally, link your content when possible.

For instance, if you own a landscaping business in Chicago, you might feel that writing content about plants in Indiana Dunes National Park is interesting, but does it matter to your audience? A better topic is “Plants That Thrive in Chicago Gardens” or “Best Flowers to Grow in Chicago.”

     2. Restricting Your Content Type

Choosing the types of content you want to create is an excellent idea because it lets you focus on what you are most comfortable doing. Forcing yourself to work on content within areas you do not feel confident or with which you are unfamiliar with can only lead to failure. Do your best to branch out, but also balance that by avoiding being too restrictive.

Here is what you can do to fix this common error and build your content strategy the right way:

Experimenting with new content and platforms is vital to creating a reliable content strategy for your business. You cannot reach a new audience through blogging alone. You also need to tap social media, email marketing, and video content, at the very least, to expand your online reach.

It might seem like this requires a large amount of extra work, but it does not have to be. For example, most video editing software makes producing high-quality content with text and voice-overs easy. Hiring a Chicago content strategy consultant is another way to expand your business’s current content and reach.

     3. Being Inconsistent With Posts

One of the more challenging parts of content creation is finding ideas of good quality and value. That struggle can sometimes lead to inconsistencies in your posting schedule, quantity, and quality. All of these result in a lower SEO ranking, weakening the effectiveness of your strategy.

Here is what you can do to fix this common error and build your content strategy the right way:

Creating an SEO topic cluster strategy is good for keeping a constant flow of high-quality content on your website and other channels. A topic cluster is an interconnected group of postings that builds on a single theme. It is a must for creating an effective content strategy.

An SEO topic cluster strategy ensures that you have a stream of posts (or at least ideas) prepared well in advance. Keeping up with topic creation and a publishing schedule might get a little confusing, so it is a good idea to use services such as Monday.com or Asana to better manage your workflow.

     4. Not Having Any Goals or KPIs

Every content strategy is planned so as to reach a definite and measurable goal. Without one, your actions become haphazard, aimless, and inconsistent. When that happens, your content strategy decreases in effectiveness because you cannot consistently move in one direction.

Here is what you can do to fix this common error and build your content strategy the right way:

Goals and key performance indicators (KPIs) form your strategy's backbone; without them, you spread yourself too thin and achieve nothing in the end. To establish your strategy’s goals, consider in what ways you want your business to benefit from posting blogs, images, and videos.

Chicago content strategy consultants advise selecting specific, measurable, attainable, realistic, and time-based (SMART) goals to make your plans more manageable. They also give you a better sense of how to measure your strategy’s successes and identify areas for improvement.

     5. Not Having a Content Strategy

Finally, the biggest mistake you can make is not having a content strategy in the first place. SEO is highly competitive.  If you do not come prepared with a plan, you give yourself little to no chance of winning. On top of that, your website becomes incoherent and useless as a consequence of your failure to create a clear message of the specific benefits and solutions your company offers.

Here is what you can do to fix this common error and build your content strategy the right way:

Building your content strategy is not impossible, especially with a Chicago content strategy consultant on your side. It all starts with your goals or intentions — defining what you want your business to accomplish. Then choose your research method for finding high-quality topics.

Other steps follow from that first one, as mentioned above, but they all lead to creating and publishing information in the right places at the right time to capture attention and bring people to your website. From there, your content should slowly change your target market from leads to new customers.

Summing Up

Making a solid content strategy is much harder than it seems at first glance. It involves much planning and piecing together a coherent plan that uses content as a catalyst for boosting brand awareness. Without one, your marketing strategy has a flaw that ultimately hurts you.

Need help fixing your content strategy? Contact Digital Authority Partners to learn how we can help.