7 Important Ways a Minneapolis FCMO Lifts Your PPC Campaigns

A fractional CMO in Minneapolis understands that choosing marketing strategies is always a highly deliberated decision. Using their wealth of experience, they can help plan and execute marketing strategies that are aligned with your business goals. 

With in-depth knowledge of the latest trends and developments in marketing, a fractional Chief Marketing Officer (CMO) can help you explore modern channels that might expand your reach and attract your target customers. 

Wondering what a Minneapolis FCMO can help with? Watch our video here:

What Are PPC Campaigns?

As the name suggests, pay-per-click (PPC) campaigns involve marketing through the use of online ads that earn revenue every time a user clicks on them. A PPC campaign gives your business a boost in both exposure and revenue through tactics such as strategic keywords, geo-tagged ads, ad extensions, improved user experience, and optimized landing pages. 

However, if your PPC marketing goals are misaligned or lack an experienced team to back them up, it may be time to hire a fractional CMO for your Minneapolis business. Below, we explore seven important ways a Minneapolis FCMO can lift your business’s PPC campaigns.

1. Conduct comprehensive keyword research

Keywords are essential in creating a solid online presence. Specifically, the keywords on your site should reflect what people are searching on Google to find products and services like yours. Using the right keywords should land your site at or near the top of the Google search engine results page (SERP).

However, they can be tricky to pinpoint because keyword rankings are prone to fluctuations due to constant search engine algorithm updates. To make sure your keywords are high-performing, conduct thorough keyword research to learn which relevant keywords rank well. 

A fractional CMO can handle keyword research for your Minneapolis business. They begin by collecting topics relevant to your business and industry. Then, your FCMO can derive relevant words and phrases from the topics to serve as your keywords. Certain software tools like SEMrush and Ahrefs tell them which keywords are worth implementing and which ones may be out of reach based on search volume and difficulty. 

Another technique a fractional CMO may use is creating buyer personas based on your target customers. Identifying the customer’s perspective can help you come up with keywords that fit them and their interests.

It’s essential to use high-ranking keywords and avoid poorly performing ones to maintain a high level of traffic to your site. Using low-ranking keywords decreases your site’s rank on the SERP, thereby diminishing your brand authority. 

2. Create geo-targeted ad campaigns

Geo-targeted advertising is directed to clients in a specific region or territory. Aside from defining your target market, geo-targeted campaigns determine consumer behavior within the area, which should guide your PPC campaigns and help you choose the right marketing channels that fit their preferences.

A fractional CMO identifies and studies your customer base in the area and creates personalized PPC campaigns based on their behavior and preferences. They devise personalized, data-driven campaigns to reach the right type of leads and convert them into customers by appealing to their individual tastes. 

Another benefit of geo-targeting PPC campaigns is that you save more on costs. Marketing in a specific area or region minimizes costs because there is no need to advertise elsewhere. 

3. Conduct ad copy optimization

Ad copy plays a big role in a successful PPC campaign. It has the onus of both catching the customer’s attention and informing them of the ad’s message. A creative campaign is reinforced by effective, well-written copy and a powerful call-to-action (CTA) that influences the customer’s decision-making at a glance.

A PPC campaign’s efficiency relies on well-placed keywords and concise and interesting copy. The fractional CMO helps ensure a seamless blending of high-ranking keywords into compelling copy that not only captures your audience’s attention, but also convinces them to sign up and become customers. 

4. Optimize landing page through Fractional CMO Minneapolis expertise

Your landing pages are the front lines of your business. They are crucial in influencing a visitor’s decision to purchase. Optimizing landing pages boosts their performance and creates rapport strong enough to convert casual visitors into customers.

The fractional CMO analyzes your business’s landing pages and looks for potential areas for improvement. The information on your landing pages needs to be directly relevant and convenient to your customer base. 

An insight into their preferences helps improve a landing page’s accessibility, making visitors more likely to buy. Tools like Google Analytics provide information on where your customers are coming from and what their interests are.

5. Use ad extensions and features

Living in the digital age means most things are accessible online. Virtually everyone uses search engines on a regular basis, making them a great marketing channel for your Minneapolis business.

Achieving a high ranking in search engine results doesn’t happen overnight—it takes strategic keyword placement to earn a top spot on the SERP. Aside from improving visibility, high rankings build brand authority, which adds credibility to your business. Adding ad extensions maximizes your ranking and persuades casual visitors to sign up as customers. 

Ad extensions draw attention to your ads by providing more information to reinforce your CTAs. Adding details such as order and download links, websites, phone numbers, and discount offers convinces customers to take action. A fractional CMO uses all this information to strategize the placement and delivery of your PPC campaign to maximize exposure and customer engagement. 

6. Perform A/B testing and performance analysis

User experience is a big factor in earning a potential customer’s interest. Most of the time, a customer is more likely to engage with an ad that is convenient and easy to understand. 

The fractional CMO understands that customer experience is key to an effective campaign. They conduct A/B testing on areas such as ad copy, ad placements, and delivery channels to determine which options successfully gather attention and drive more engagement. 

7. Improve Budget Management and ROI Tracking

Your Minneapolis business’s marketing strategies are subject to how much you are willing to invest. A fractional CMO’s function is to make sure that marketing efforts are cost-effective and that funding is properly allocated to different areas. They evaluate the business, studying its strengths, weaknesses, and goals, and strategize marketing tactics within budget without compromising quality or the company’s goals. 

A good example of efficient budget management is reducing the cost-per-click (CPC), which is how much advertisers pay every time someone clicks on the ad. A high-quality PPC campaign means being able to gain quality leads without going overboard with the costs. 

A well-performing marketing campaign results in a high return on investment (ROI). The ROI is used as the benchmark for subsequent marketing strategies because it identifies which strategies are effective in achieving your goals. The fractional CMO addresses these nuances and ensures that campaigns are cost-effective and have a high ROI rate. 

Improve Your PPC Campaigns with a Minneapolis Fractional CMO 

Minneapolis is home to many corporate headquarters and Fortune 500 companies. Valuable insights from a fractional CMO can give your business an edge in a highly competitive market. 

Fractional marketing may be exactly what your business needs to boost its PPC campaigns. Experience expert marketing services with Digital Partners Authority, a fractional CMO Minneapolis company servicing a wide range of industries. Call today to get started.