5 Marketing Tricks Fractional CMOs Bring to New York Businesses

New York City is home to many businesses across different industries. It’s perhaps the most well-known business district in the world. The city’s popularity among residents and businesses continues to make it a profitable environment for businesses—if you can stand out.

With a growing population of brands, both big and small, New York City is a competitive market. Businesses rooted in such a busy city need to strengthen their brand and market presence to thrive. A New York City fractional CMO (fractional chief marketing officer) can provide high-level market leadership to New York City businesses to help them maintain success in the city that never sleeps. Let’s talk about what an FCMO does and then get into our top five New York FCMO marketing strategies.

But first, here's Jason with what the New York FCMOs at DAP can do:

What Does a Fractional CMO Do In New York City?

Like a regular, full-time chief marketing officer (CMO), a fractional CMO provides the same high-level marketing leadership and has the extensive qualifications of a C-suite-level executive.

But unlike in-house CMOs, they work in a temporary/project-based capacity as contractors, allowing them to adapt to the business's current level of scale and provide services as needed. With a high value for a low cost, fractional executives provide high-quality leadership without the added cost of keeping a full-time executive onboard, making them an ideal option for startups and growing businesses. 

There are more than 200,000 businesses in New York City, and nearly all of these are small businesses. It’s a fierce market. Strong branding and well-strategized marketing initiatives are essential.

5 FCMO Marketing Strategies for New York City Businesses 

In a relentless business district like New York City, there’s a need to put strong marketing strategies in place to maintain an edge and continue to scale. A fractional CMO has a wealth of industry insights and experience that can help develop these strategies and reinforce ones already in place.

The process begins with a thorough assessment of the business to identify areas that are performing well and areas that are in need of improvement to determine the right strategy and direction. 

There are multiple ways to thrive and maintain a competitive edge in a bustling market like New York City, a home. A fractional CMO provides guidance in planning and executing these steps. 

1. Conducting Market Research

New York City has famously been called a global city and a “melting pot” of cultures for a good reason. The city is composed of a diverse population with different cultures and backgrounds. Our increasingly diverse city population calls for extensive market research—maybe even more than usual. 

Businesses of all types have their own target market. For example, a New York eCommerce company will have different needs than a New York manufacturing business. Narrowing down the client demographic and identifying the client’s specific market helps tailor the right marketing strategies to reach buyers.

The fractional CMO is a seasoned market leader with extensive skills in research. They conduct client/customer research and competitor analysis to gain valuable insight into consumer habits, decision-making, backgrounds, and preferences. This information can be used to craft marketing campaigns. 

Studying local competitors helps businesses predict their strategies, allowing them to prepare and adapt. The fractional CMO leverages this valuable information to keep organizations ahead of their competitors.

Tools like Google Analytics and social media listening platforms can analyze consumer trends and sentiment. This helps companies gather both primary and secondary data—a comprehensive understanding of the market landscape is vital.

2. Using SEO Strategies

With the rise of the internet and its improved accessibility, more and more people are using search engines to access information, making it an effective marketing channel. Due to the significant number of people using search engines like Google every day, it's a prime space for marketing and ad content. 

An experienced marketing executive (like a fractional CMO) knows how to adopt modern marketing channels to maximize the company’s reach and cultivate an online presence. Search engine optimization (SEO) is one of the many New York FCMO marketing strategies that leverage the internet to expand a business’s visibility. 

Navigating SEO requires expertise and can be time-consuming to learn and execute, which is why many businesses in the city rely on the guidance of a New York City Digital Agency. The right SEO strategies help boost a client’s online presence by using search engine algorithms to drive organic traffic. 

Many businesses hire fractional CMOs for their strong background in many niche marketing areas. Fractional CMOs with solid experience in areas like digital marketing, content marketing, and SEO help businesses lock down high-performing keywords and rank in the number one spot on Google with content and technical SEO.

SEO strategies include:

• Keyword Research: Identifying and using high-ranking keywords
• Technical SEO: Investigation loading speed, mobile responsiveness, and site structure
• Link Building: Acquiring backlinks and publishing content on high domain authority sites

These strategies (and more) aim to train the search engine algorithm to associate keywords and topics with the business. Another benefit of well-paced SEO content is establishing the business as a thought leader in the industry, which can increase its credibility and brand image. 

SEO is a powerful long-term strategy. It’s a constantly evolving tool, with keywords changing in ranking, and topics evolving due to industry trends. It requires constant optimization to remain effective. 

3. Strategizing Ad Content

In the digital age, advertising channels have evolved significantly, opening up many channels to successfully reach the intended audience. Aside from SEO practices, online advertising is an effective way to bring a business close to its target audience. With almost everyone using search engines to access information, it makes a great area for placing ads. 

Online ads come in many forms. Pay-per-click (PPC) and display ads are some of the most used and recognized types of online ad content. 

• PPC (Pay-Per-Click) Ads are online advertisements where businesses pay a fee each time someone clicks on their ad. These ads appear on search engines and social media. Hint: This is a great time to make use of your market research since the ads are placed based on keywords and demographics.
• Display Ads are visual advertisements featured on websites, apps, and social media (often in the form of banners or images). These ads can help a New York business increase brand awareness and reach potential customers.

One of the many crucial New York FCMO marketing strategies is to identify the right type of advertising content suited for the business and its audience. The process involves taking a deep dive into their target audience’s online activity—sites they frequent, content they engage with, and so on. These details provide the business with essential information.

4. Optimizing Branding 

In a competitive market like New York City, businesses continue to vie for market dominance. To survive, businesses need to assess their branding and find ways to strengthen it.

Branding is one of the many New York FCMO marketing strategies. Your NY fractional CMO might begin by reviewing existing marketing materials and data to understand the current brand positioning and messaging. 

Next comes the market research to analyze industry trends, competitor strategies, and target audience preferences. Additional research could include interviews with key stakeholders. Once these findings are in their report, they bring clients actionable recommendations to align marketing strategies with the company’s overall business objectives.

5. Overhauling Metrics and Realigning Goals

Metrics identify which campaigns are performing and which ones need to be reinforced or discontinued altogether. This maintains optimum performance of marketing efforts while also allowing for better reallocation of marketing budget and resources. 

The goal for every marketing campaign is a high return on investment (ROI). Marketing metrics evaluate and measure the effectiveness of marketing channels and tools through collecting quantitative data. These metrics help marketers steer the campaigns in the direction that provides a high ROI. Tools like Google Analytics can prove to be key here.

One of the most important New York FCMO marketing strategies is conducting an overhaul of the marketing metrics, if necessary. 

New York marketing experts might look into metrics like:

• Customer Acquisition Cost (CAC): The total cost of acquiring a new customer, including marketing and sales expenses.
• Customer Lifetime Value (CLV): The predicted revenue a customer will generate over their lifetime with the business.
• Conversion Rate: Visitors who take a desired action, such as making a purchase or signing up for a newsletter.
• Return on Investment (ROI): The ratio of net profit to the total investment.
• Brand Awareness: Metrics such as brand recall and sentiment analysis.

Get More New York FCMO Marketing Strategies Today!

To survive and thrive in New York City, businesses need to reinforce their brand and strengthen their marketing strategies.

Businesses in a city like New York can benefit from the high-level industry experience of a fractional CMO. Digital Authority Partners is a New York fractional CMO agency with exceptional expertise in marketing strategies designed to bring the best results. 

Find out how a fractional CMO builds businesses from excellent to exceptional. Call us today, and let’s discuss more New York FCMO marketing strategies that can make a major difference to your organization.