App Store Optimizing for Great SEO and Mobile App Marketing

With millions of apps available in app stores, how can you make yours stand out? Enter app store optimization (ASO). With a comprehensive ASO strategy, you can give your app the best chance to succeed.

To help you get started, we share how a mobile app development agency approaches ASO. This article talks about:

• Why ASO matters for mobile app marketing
• How ASO improves SEO
• Basics of ASO
• Advance ASO techniques

Let’s go!

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Why ASO Matters for Mobile App Marketing

A strong ASO strategy is a prerequisite to success in a competitive mobile app market. ASO is the process of improving the visibility of your app in app store search results, and it can be a game-changer for your app's visibility.

ASO is important for mobile app marketing for a handful of reasons. Primarily, it helps you get more downloads. When your app ranks higher in app store search results, potential users are more likely to see and download it, especially if it just launched.

Moreover, ASO helps you improve user engagement. If the app's functions and features are easy to understand, users are more likely to download and use it. 

Lastly, ASO helps you increase brand awareness. When your app appears more frequently in the app store, more people become aware of your brand. 

How ASO Improves SEO

App store optimization and search engine optimization (SEO) are two closely related disciplines that can help you improve the visibility of your website or app. They have different goals, but you can combine their use to create a powerful marketing strategy. 

ASO is integral to designing your mobile app for positive SEO. For example, when you optimize your app's title and description for relevant keywords, you also optimize your website's content for those keywords. That way, your website can rank higher in search engine results pages (SERPs) for those keywords.

In addition, ASO helps generate backlinks to your website. Users who install your app and provide positive feedback can leave reviews that link back to your site, thus helping to improve your website's authority and ranking in the SERPs.

Finally, ASO helps improve social media engagement for your app. Users sharing your app on social media also share links to your website. This gives you a better chance of increasing website traffic and improving your SEO.

If you are serious about improving your website's or your app's visibility, consider investing in ASO and SEO. These two disciplines can help you achieve your marketing goals by working together.

The Basics of ASO

If you seek to harness the power of ASO to supercharge your SEO and mobile app marketing efforts, you must begin with the basics.

     1. Choose the Right Keywords

When you are creating your app's title and description, be sure to use the right keywords. These are words and phrases people are likely to use when searching for your app.

To choose the right keywords, you can use a keyword research tool to see the popular keywords and how often they are searched. When you have chosen your keywords, use them throughout your app's title, description, and other content.

     2. Write a Compelling App Description

Your app description is one of the most important factors in ASO. Be sure to write a clear and concise description highlighting your app's benefits.

App stores have limitations regarding the description character count. To optimize, you must get the most out of the characters allowed. Your description should include a brief overview of your app, its features, and its benefits. You should also include a call to action, such as "Download now!" or "Try it free!"

     3. Use High-quality Screenshots and Videos 

Screenshots and videos are a great way to showcase your app and its features. Be sure to use high-quality images and videos that capture users' attention.

Your screenshots and videos should be clear, concise, and visually appealing. They should give users a good idea of what your app is about.

     4. Get Positive Reviews 

Positive reviews effectively boost your app's ranking in app store search results. Be sure to encourage users to leave reviews for your app.

You can encourage users to leave reviews by sending them an email or push notification. You can also offer incentives, such as discounts or free features, for users who leave reviews.

Advanced ASO Techniques

When you have mastered the basics, you can try your hand at advanced ASO techniques. These practices are more complex but are critical to taking your ASO to the next level.

     1. Use App Store Optimization Tools

Several tools are available that can help you with ASO. These tools can help you track your app's performance, identify keywords, and optimize your app's title and description.

Some popular ASO tools include:

• AppTweak
• App Radar
• AppFollow

     2. Run App Store Optimization Campaigns 

You can run app store optimization campaigns to promote your app and improve its ranking. These campaigns can involve running paid ads, creating social media content, or sending email blasts.

When running app store optimization campaigns, you must target keywords and create engaging content. 

     3. Track Your Results

It is essential to track the results of your ASO efforts to see what is working and what is not. Doing so lets you make adjustments to your strategy as needed.

Some of the metrics you should track include:

• App downloads
• App ratings
• App reviews
• App store ranking

Summing Up

ASO and SEO both play a crucial role in boosting the visibility of your mobile app. When you understand their similarities, differences, and synergy, you are closer to harnessing their full potential. By backing advanced ASO techniques with mastery of the fundamentals, you can develop a winning ASO strategy.

If you seek guidance from a mobile app development agency, look no further than Digital Authority Partners. Contact us today to learn how we can design your mobile app for ASO and SEO success.