How Personal Injury Lawyers Build Successful SEO Strategy

Personal injury lawyers provide a crucial legal service. They help people who have been involved in accidents, injured by negligent actions, or harmed by medical malpractice. Just because there is a need does not mean that potential clients are able to easily find your practice. With good SEO, they can.

Here are seven steps that a personal injury SEO agency uses to build successful SEO strategies:

1. Pinpoint your target market.
2. Research the best keywords.
3. Register your business profile.
4. Assemble a content strategy.
5. Maximize your NAP citations.
6. Get clients to leave reviews.
7. Hire an SEO agency to help.

There is a lot to discuss, so get ready to take notes.

Let’s go!

Are you tired of investing in search engine optimization without seeing any tangible results for your personal injury law firm? We have the solution that will make SEO work effectively for your firm.

7 Steps for a Successful Personal Injury Lawyer SEO Strategy

SEO strategies are inextricably tied to successful digital marketing because, without them, your entire online presence gets buried deep in search engine results pages (SERPs). If that happens, you struggle to gain significant traction through your online profiles. 

Good SEO gives your law practice an advantage over competitors because it makes your business more relevant and visible than the search results below it. In other words, when you appear higher on SERPs, you become more favorable and receive priority from users.

For example, many companies, businesses, and practices with available budgets use paid ads to bypass the long and drawn-out process of ranking higher through organic SEO. Ranking achieved through paid marketing is temporary and not as resilient as organic ranking.

Below are seven steps to a successful SEO strategy for your personal injury law practice:

     1. Pinpoint Your Target Market

Personal injury law practices cover a variety of cases. Although they usually have a scope of services or lawsuits that they accept or specialize in, such as workplace injuries or automobile accidents. This roughly identifies the target market of clients that your practice would consider. 

This is important for two reasons. First, you need to know your target market in order to optimize your SEO to reach them. Second, both the American Bar Association’s (ABA) rules and SEO best practices state that you must indicate the scope of your services in marketing.

     2. Research the Best Keywords

Every day, people use various search terms to search for the same products, services, or information. That is why keyword research is a vital SEO strategy that should not be overlooked. This strategy leads back to knowing who your target market is and how they conduct online searches.

Effective keywords are important for other SEO strategies, too, such as optimizing your content for semantic search, precisely targeting paid ads, and creating schema markup. Without good keywords, your SEO strategy is less effective at making your practice visible and competitive.

     3. Register Your Business Profile

Online searching is not limited to service providers such as Google and Bing. Mapping platforms, such as Google Maps and Apple Maps, and directories, such as Yelp and The Real Yellow Pages, are also vital for search results. Registering a free profile or account with these companies is great for SEO.

Google My Business is essential, given that Google remains the single largest search service provider today. Moreover, its advanced search algorithms allow you to rise in the SERPs as part of their featured snippet local packs when you manage your profile well.

     4. Assemble a Content Strategy

Starting a blog is a typical strategy for legal practices to boost engagement and improve their SEO. By having a robust content strategy, you increase your keywords' number, strength, and cohesion. For example, just by using “Las Vegas personal injury lawyer” in the content, you strengthen your search ranking.

Further, you can use effective on-page strategies, such as incorporating a target keyword into your title, headers, and meta tags. A content strategy also lets you show your expertise to potential clients, showing them that you are a resource for them.

     5. Maximize Your NAP Citations

One good reason to set up business profiles (as mentioned above) is that they add citations to your brand. Your name, address, and phone number (NAP) are the basics for verifying your law office’s identity and authenticity. This is true for both search engines and online users.

Consistent NAP citations, whether on your website, business profiles, or backlinks, tell a searcher and potential client that you are a real business that they can trust. It is important to note that NAP is only one requirement. Lawyers must also adhere to ABA guidelines.

     6. Get Clients To Leave Reviews

Winning trust is another key component of a solid SEO strategy, so reviews play a critical role in good SEO. When people search for a business online, they want to know that they can expect good service. Reviews allow them to hear about past clients’ experiences.

The ABA’s guidelines state that you should honestly and accurately represent your services. This is beneficial for you and potential clients, as it prevents unreasonable expectations. That, in turn, helps you avoid getting negative reviews. 

     7. Hire an SEO Agency To Help

SEO, as you can see, involves long and complicated tasks that not everyone has the time or ability to successfully execute. Hiring a personal injury SEO agency is a good and welcomed solution that provides excellent SEO without the extra stress of learning how to do it yourself.

Hiring a personal injury SEO agency also provides you with the support, knowledge, and skill set of professionals with extensive experience in helping businesses improve their SEO scores.

Summing Up

While personal injury lawyers provide important services for their clients, obtaining high visibility in SERPs is a major roadblock for them and the people searching online for legal help. Having a solid SEO strategy changes that. Simple steps like keyword research are a good place to start.

Registering free business profiles and starting a blog are other excellent strategies to jumpstart your SEO campaign. For law offices with the appropriate budget, hiring an SEO agency speeds up the process. 

Need help creating a successful SEO strategy for your personal injury practice? Contact Digital Authority Partners (DAP) to learn how we can help.