12 Expert SEO Agency Tools Anyone Can Use

Using the services of an SEO agency, you receive the benefit of the skills and expertise of a professional in the digital marketing sphere and their usage of a range of tools and technologies.

While the list of the available tools seems without end, we have decided to give you a peek at twelve of our favorite tools we use daily as an SEO agency. You do not have to be a professional to use many of these tools; step-by-step guides are usually available on individual websites.

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1. Ahrefs

Well known in the digital marketing world as a keyword research tool is Ahrefs – and it is a very good one. It goes beyond keywords, though: Ahrefs is an 'all-in-one SEO toolset' (their words) that can audit and optimize your web pages, assess individual competitors and the broader sector, and monitor how your SEO efforts are working. You can also drill down on link structure, both internally and externally. As a result, you can quickly and easily identify missing or broken links on your website and analyze where your competitors link.

2. SEMrush

There are some similar features as Ahrefs here, but with more of a leaning towards marketing over competitor and ranking analysis. In addition, SEMRush is easy to use for keyword research and to develop content marketing ideas based on market trends and movements.

You can also use SEMRush to run detailed analyses of search data and traffic for your site and your competitors and run a side-by-side comparison of different domains.

3. Google Search Console

The Google Search Console is free to use (as long as you are the administrator for a website), giving a lot of analytical information on your current site performance. You can also use this tool to push through an index request – so if you have made significant changes (or just released a new blog) and do not want to wait for a website crawl to happen in its own time, you can submit your sitemap and see how your results have changed.

4. Moz Pro

Moz Pro is another all-in-one toolkit and is exceptionally popular in the professional SEO world. While it is a compelling analytics and research tool with constant updates and good customer service, Moz Pro is straightforward for non-professionals. Some page optimization options, for example, will give you detailed advice on how to improve your page immediately and without any specialist knowledge (‘include your keyword in the title,' for example).

5. Woorank

Woorank gives you a breakdown of your website's content and technical sides. So alongside all the information you need about keyword ranking (including competitor analysis), you can also see information about the actual workings of your site, with issues highlighted and recommendations for fixing them. This data includes wrong code, duplications, downtime, and security problems.

6. Ubersuggest

Ubersuggest is a free-to-use keyword analysis tool that lets you understand the intent behind the search – an increasingly important part of keyword research. The tool enables you to identify short and long-tail keywords and phrases and gives you metrics including volume and competition (so you can easily see if a specific keyword is worth competing for).

7. Spyfu

Spyfu is the perfect competitor analysis tool for PPC and organic search marketers; it ets you see what your competitors are doing, so you can outpace them. The level of detail you get through Spyfu is surprising: simply searching for a competitor will bring up granular information on what keyword they are paying for in the pay-per-click campaigns (and how successful those campaigns are) and which organically positioned keywords.

8. Answer the Public

Content creation is an ongoing battle for many digital marketers – not because they find writing engaging and informative content challenging, but because it becomes complicated to come up with suitable content ideas after a while.

Answer the Public gives an overview of the quotes people are searching for, specific to your chosen keywords and phrases. This result means you can get a list of blog or article ideas that will answer frequently asked questions about your chosen field in minutes and for free.

9. Google Trends

As the name would suggest, Google Trends is a tool that gives you information about Google trends. Type in your keyword or phrase, which will provide a returned graph of how that keyword has trended over your chosen timeframe and location. Great for assessing the value of seasonal content and updating your content to account for market trends and changes in search patterns.

10. Siteliner

Siteliner is an analysis tool that specifically targets identifying duplicated content when the text on your website matches that of another site – which will reduce your search engine ranking. A few reasons this could be happening. One of the most common is when multiple resellers of a hot product have used the manufacturer description on their pages.

11. Screaming Frog

SEO aims to be highly rated when the search engine algorithms crawl your pages. Screaming Frog is a site audit tool: it lets you crawl your own (or your competitors') pages to see exactly where your strengths and weaknesses are and correct them, so you rank higher. This self-auditing gives you all the information you need on a range of metrics – links, keywords, redirects, and duplicates, for example, for some quick and easy fixes.

12. Majestic

Majestic has several handy features, but link analysis makes it stand out. For example, you can enter your website and your competitors' website and get an immediate readout of how your backlinks compare. You can then use that data to create a backlink strategy to boost your numbers and improve your ranking.

Digital Authority Partners

These are just a few favorite industry tools used to audit, monitor, and improve web page ranking. If it all seems too complicated or time-consuming, then your best bet is to leave it to the professionals. Digital Authority Partners is a long-established, award-winning SEO and digital marketing agency with an impressive track record of creating and implementing strategies that show measurable results. We can help you and your business, too. Get in touch today to find out more.