SEO in Las Vegas Commercial Real Estate Key To Turn a Profit
The shift to work-from-home at the start of the pandemic has resulted in many vacancies in commercial real estate spaces. As the world gradually returns more to in-person or hybrid working, improving competitiveness has never been more vital for real estate businesses.
Here are the nine best Las Vegas SEO agency SEO tips for commercial real estate businesses:
- Develop your own web app.
- Make a marketplace for clients.
- Optimize first for mobile users.
- Post listings on bigger sites.
- Set up a Google My Business profile.
- Effectively utilize rich media.
- Share photos on social media.
- Optimize on-page elements.
There is a lot to discuss, so get ready to take notes.
Let’s go!
Watch this video to learn about the Digital Authority Partners approach to local SEO!
9 Best Tips for Las Vegas Commercial Real Estate SEO
Your real estate business needs search engine optimization (SEO) to take advantage of the recent changes in renting and leasing commercial properties. Hiring a Las Vegas SEO agency is best but following their top tips (as outlined below) is another smart step towards success.
1. Develop Your Own Web App
Although your target market is guaranteed to prefer to see a location themselves before making a decision, you have every reason to give them as good a preview of it as possible from your website. Hiring someone to develop a web app, or several, is a great way to convince clients to choose you.
A common web app that real estate businesses need is one for presenting and managing all available properties for visitors to casually browse. You could also go the extra mile and create additional tools to keep them informed, making your website a one-stop shop for real estate.
2. Make a Marketplace for Users
Depending on the kind of real estate company you have, running a marketplace might be the better choice. The key difference between a web app and a marketplace for real estate is that the former is under your control and filled with your properties, essentially advertising your listings.
Conversely, a marketplace turns your business into an online service where your target market becomes users who sell, buy, and rent properties through the platform you created. Zillow, the top name in US real estate, is an excellent example of this business model.
3. Optimize First for Mobile Users
Catering to your target market’s needs includes doing SEO correctly, which means following mobile-first design. Although commercial real estate may conjure an image of office workers and executives sitting at a desk working on their laptops, optimizing for mobile users is still the best practice.
Accessibility is important for users and for search engine ranking. A website with excellent user experience (UX) ranks better than an over-optimized one because the former is made for human users. Managing your upload file size is another vital SEO tip that you should not ignore.
4. Post Listings on Bigger Sites
Companies are looking to move or reestablish their offices in locations emphasizing quality of life and affordability, such as the Las Vegas Valley. It has already caused cross-state moves that benefit everyone involved, especially company staff.
To stay ahead of your competitors, you need as much visibility as you can get, which means advertising your properties on bigger websites and marketplaces. A key benefit of doing this, besides increasing your reach, is that you create a source of natural, relevant backlinks.
5. Set up a Google My Business Profile
Online property listings are not the only method you can rely on to reach more potential clients. A Las Vegas SEO agency’s SEO tips also point to business profiles, namely Google My Business. A profile adds your business’s name, address, and phone number (NAP) to online search results.
Having a consistent NAP helps you win over prospects because it makes verifying your business more straightforward. It also leads to increased customer conversions, like phone calls to your business or walk-in clients. In short, profiles and NAP are instrumental in gaining people’s trust.
6. Effectively Utilize Rich Media
As mentioned, quality-of-life features are critical for selling commercial real estate, meaning that convenience and proximity to important areas are most clients’ top priorities. List these in each property’s profile, photos, and videos so that people can view them.
Video tours (especially virtual ones) are an especially great asset because they provide a more accurate perspective of the property. They are also easier to publish on your website or share on social media. Photos work well, too, but you need to carefully select and optimize them to keep the site from slowing down due to large sized photos files.
7. Start a Blog About Real Estate
An active blog and a great content strategy are fundamental to SEO. Ask any Las Vegas SEO agency. Search engines rely heavily on the content of your website to determine your placement in organic search results. Blogs add to this by ensuring that you provide value.
Your business needs to win people’s trust in order to turn them into customers. Writing about issues that matter to your commercial real estate customers makes them more receptive to what you have to say and sell. The more people trust you; the more search engines trust you, and the higher you rank in search results. That is how SEO works.
8. Share Photos on Social Media
If we have learned anything from Vogue’s 73 Questions series and the existence of HGTV, it is that people like seeing the inside of other people’s houses. In the case of your commercial real estate business, that’s the inside of an office. Either way, sharing photos and videos is good for SEO.
Highlight your properties' upsides and get the photos taken as professionally as possible. Original, high-quality images go a long way toward attracting more leads and clients to you. As a bonus, emphasizing quality makes your business appear serious and trustworthy.
9. Optimize On-Page Elements
Although quantity (consistent uploads) is vital in a content strategy, quality is the bigger and more important issue. Google rates every piece of written content on four aspects of its quality: experience, expertise, authority, and trustworthiness (E-E-A-T).
Optimizing on-page elements is one way to achieve good E-E-A-T and SEO. Keeping your blog posts updated by refreshing old content with new information is one example of this in action. It ensures that your website is relevant to your users, benefiting everyone, especially your business.
Summing Up
As a result of the global pandemic, commercial real estate has rapidly changed over the last few years. The reevaluation of what matters most in commercial property means that leasing and selling opportunities for Las Vegas real estate businesses are returning in greater quantities.
Having a good SEO strategy is essential for beating the competition and taking the lead in the industry. Hiring a Las Vegas SEO agency is one of the best investments a real estate business can make. Getting SEO right is also critical to getting and staying on top.
Need help creating a strong Las Vegas real estate SEO strategy? Contact Digital Authority Partners (DAP) to learn how we can help.
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