SEO for Oklahoma City Law Firms: Growing Your Client Base

Oklahoma City law firms often find standing out or outperforming competitors challenging, but visibility is the difference between growth and stagnation.

Oklahoma City SEO is a pivotal strategy that increases online visibility and attracts a targeted market through the following strategies:

• Local keyword targeting
• Google Business Profile (GBP) optimization
• High-quality content
• Local citations and backlinks
• Client reviews and testimonials

We have a lot to discuss, so get ready to take notes. Let’s go!

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1. Target Relevant Local Keywords

Because Oklahoma law firms are usually local, they benefit most from regional or city-centric SEO keywords combined with industry-specific terms and phrases. A good example is “Oklahoma City divorce attorney.” 

These often attract relevant traffic or nearby prospects ready for conversion. They are also commonly long-tail, making them less competitive. 

Integrate the chosen keywords into different types of content, such as the following:

• Website content. Incorporate local and legal-specific keywords naturally into the website’s text. Add them to the homepage, service descriptions, and blog posts. This helps search engines understand your firm’s offers and match your site to appropriate search queries.
• Blogs and attorney profiles. Use blogs to address common legal questions or topics while embedding relevant keywords. Similarly, optimize attorney profiles by mentioning their areas of expertise alongside geographical keywords. Doing so enhances the profiles’ visibility in the local searches.

2. Optimize Google Business Profile (GBP) for Law Firms

A well-optimized Google Business Profile (GBP) is essential for Oklahoma City SEO success. First, this tool improves your firm’s visibility in local search results. Second, it provides potential clients easy access to crucial information about your practice.

Maximize your presence on GBP with these tips:

• Provide accurate listing information. Be accurate with the business name, address, and phone number (NAP). Ensure that this information matches what is found on your social media accounts. Choose the right listing category to help Google match your firm with relevant searches. 
• Complete location and hours information. Provide comprehensive details about your location and operating hours. Add multiple service areas if you serve different neighborhoods or suburbs. The information helps potential clients know when and where to reach you, improving engagement.
• Collect client reviews. Encourage satisfied clients to leave positive reviews on the profile to boost your office’s credibility and the page’s search rankings. Respond to the comments to enhance engagement and showcase your commitment to client satisfaction.
• Add photos and updates. Regularly update the profile with pictures of your team, office, and events. Post updates about your firm, such as awards, community involvement, or legal insights. This keeps the profile active and engaging, boosting its SEO value.

3. Create High-Quality, Informative Content

Content marketing helps establish the Oklahoma City law firm as an industry authority. High-quality, informative content also boosts search rankings by improving the user experience, emphasizing the site’s relevance to the targeted keywords, meeting search engine guidelines such as mobile-first indexing, and generating backlinks from authoritative websites.

Leverage content marketing with these tips:

• Address common legal queries. Create content that answers frequently asked questions or addresses common concerns about your practice. For example, post articles on the steps in reporting a car accident in the city. These types of content draw visitors seeking your expertise.
• Showcase your skills. Use articles and blogs to highlight your team’s knowledge and experience. Detailed analyses of recent case laws or insights into the city’s legal processes position the firm as knowledgeable and trustworthy.
• Incorporate local events. When relevant, tie your content to local events or news stories, applying your legal perspective. This enriches the content and improves its local relevance.
• Include videos. Incorporate explainers, how-tos, and Q&As on the website, blog posts, and case studies. They simplify complex ideas, bolster branding recognition or recall, and increase online visibility by appearing on image and YouTube searches. 

4. Build Local Citations and Backlinks

Oklahoma City law offices also benefit from getting high-quality local citations and backlinks. They act as votes of confidence, informing search engines that your content is trustworthy, reliable, and accurate and deserves a higher rank on the results page. 

Earn quality inbound links with these ideas:

• List the business in Oklahoma City directories to generate local citations. Accurately give the firm’s NAP and website URL. Prioritize popular, industry-specific, high-traffic directories for maximum impact.
• Maximize broken links. Search for articles on authoritative websites, seek broken links, and offer yours as an alternative. 
• Network with local businesses. Form partnerships with other local businesses for cross-promotion. For instance, work with a prominent university to co-host seminars or mentorship programs. It widens your reach while the activities create local buzz, featuring you in press releases and online publications.
• Promote digital resources. Create comprehensive legal guides and FAQ pages and share them on social media. Earn inbound links from those who find the content valuable and link to it as a reference.
• Start a podcast. Providing insightful commentary, answering questions, and engaging with the local online community builds credibility, making it easy for others to see your content as reliable and worth linking to or sharing. 

5. Encourage Client Reviews and Testimonials

Client reviews and testimonials are pivotal in boosting law firms’ SEO and online reputation in Oklahoma City. For example, positive feedback from satisfied clients elevates the brand’s image.

These techniques help you harness the power of client reviews:

• Streamline the review process. Provide clear, easy instructions on how to leave testimonials, comments, or feedback. Send follow-up emails after case resolutions with direct links to review pages.
• Encourage feedback. Highlight the importance of feedback in improving your services. Make clients feel valued and understood.
• Respond to reviews. Show appreciation by responding to all reviews to demonstrate your firm’s commitment to client satisfaction and engagement.
• Leverage social proof. Display client testimonials, case studies, and positive reviews on the website and social media channels. Share news mentions, awards, or endorsements from reputable sources.

Although soliciting reviews uplifts SEO efforts, be mindful of the ethical and legal concerns. Many laws govern data collection and sharing, especially in legal firms. 

Avoid coercing clients into leaving reviews and be cautious about incentivizing their contributions. Write an explicit advertising or marketing policy that everyone should adhere to, from marketing to law partners. 

Adhering to ethical review practices upholds professional integrity, promotes compliance, and protects client privacy. 

Summing Up

Oklahoma City’s law industry is highly competitive. Firms that want to grow their client base can use SEO to enhance their online presence, attract quality leads, generate more revenue, improve client retention, and build a positive brand. 

This article provides five solid optimization tips. They cover the four SEO pillars of on-page, off-page, technical, and local search. 

Work with an award-winning SEO agency specializing in your niche for more technical, customized solutions. Contact Digital Authority Partners (DAP) today to talk with an expert.