Have Your SEO Partner Co-write Your Blog?

As a business owner, you're always looking to save time. Because designing content strategy, performing keyword research, and writing blog posts take time from focusing on your core business, many companies outsource digital marketing to an expert SEO agency.

But owners wonder about content as a service (CaaS), how blog posts affect SEO and brand awareness, and how such content affects lead generation. Want to learn more about these aspects of digital marketing?

Let’s begin!

Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!

How Do Blogs Affect SEO, Lead Generation, and Branding?

When done right, blogs improve search engine optimization (SEO) by increasing the number of indexed pages, improving click-through rates and helping to establish thought leadership, resulting in better search engine results pages (SERPs) rankings. And blog posts can target long-tail keywords that are often easier to rank than more competitive terms. Thought leadership content is powerful. For proof, look at our case study for Fortinet. Our focus on thought leadership content help bring in more users.

Businesses use blogs to improve lead generation, enabling customers to get to know the company before making a purchase. High quality articles build trust with a business’ audience and establish it as an authority in its industry. When the content is shareable, contains calls to action, and encourages readers to sign up for a newsletter or download a white paper, it further builds trust.

Your content has two goals: engage the reader and prompt them to a lead-capture form. The longer a reader stays on the page, the more Google trusts that website for valuable information. Use lead-capture forms after helpful information or in exchange for  valuable information, like a lead magnet.

Finally, blogs help with brand awareness. When you publish a high-quality article on a topic that gets lots of searches, you are seen as a thought leader. Using a blog to establish yourself as a credible information source helps your company get talked about, shared, and respected.

What Makes a Good Blog Post?

A solid blog post has four components: relevance, expertise, entertainment, and length.

Make a post about something people are searching for online, and align it with the goals of your SEO strategy. Relevance helps you incorporate your content strategy (keyword research + what is valuable to your target audience). Make your content relevant while positioning yourself as the authority.

Showing expertise is also crucial. Use language that demonstrates your company's knowledge while still being accessible to a broad audience. Do this by breaking down complex topics into smaller, more manageable chunks. Additionally, use expertise to make your content more shareable.

Entertainment value is essential because you want people to enjoy reading your content! Add some personality to your writing and make sure it sounds like a human wrote it. Remember: the longer people stay on your page, the better your SERP ranking and potential for lead capture.

Finally, length is important. Don’t write posts that are too short or too long. Strike the middle ground of providing enough value and detail to keep people on the page while ensuring they read all the way through.

What Is Content as a Service (Caas)?

CaaS is a business model where businesses outsource their content creation to content agencies or freelancers. The main advantage of this model is that it saves businesses time and money while still allowing them to produce high-quality content.

Another significant benefit of CaaS is that businesses can focus on their core competencies while still getting the needed content. For instance, if a company does not have in-house expertise in SEO, they can still get blog posts written by experts that will improve their SERP ranking.

Businesses must be careful when selecting a CaaS provider, however. An agency or freelancer must understand your brand voice and produce content that aligns with the tips mentioned above for writing blog posts.

FAQs

     1. How Do I Formulate My Content Strategy?

Your content strategy should be based on your business goals, target audience, and keyword research. Once you understand those three factors well, you can start creating content that will be valuable to your target audience and improve your chances of ranking higher on SERP.

     2. How Often Should I Blog?

That depends on your business goals and the amount of time you devote to content creation. If you are starting, we recommend blogging once a week. After that, you can increase the frequency to two or three times a week as you get more comfortable with the process.

     3. What Is an SEO-friendly Title?

An SEO-friendly title includes keywords that people are searching for online. Additionally, it should be reflective of the content inside the blog post.

For example, if you are writing a blog post about tips for writing SEO-friendly titles, some possible keywords to include in your title could be "SEO," "titles," "blogging," and "strategy." Including these keywords in your title helps improve your SERP ranking because it shows that your content is relevant to what people are searching for online.

Summing Up

Use these tips to improve your blog writing and create content that is both SEO-friendly and enjoyable to read. Remember that quality is essential, so don't sacrifice it for quantity. It's better to have one well-written, informative blog post than ten mediocre ones.

If you need help with blog writing or other aspects of your content strategy, consider working with a CaaS provider like Digital Authority Partners. We can save you time and money while producing high-quality content for your company. Contact us today!