SEO, PPC, Social Media – What Markets Your Dental Practice Best?

The purpose of pay-per-click (PPC) advertising is to attract customers into buying the featured products or services. When you promote your dental clinic online, you have to be careful with your claims and promises and exceed your customers’ expectations.

On the other hand, search engine optimization (SEO) can help improve your brand image. Marketing involves careful research, planning, implementation, and monitoring. Promoting your dental clinic online will enable you to earn revenue and build a loyal client database.

If you want to learn how Digital Authority Partners can increase your PPC effectiveness, watch this video!

PPC, SEO, and Social Media

Using PPC and SEO can yield valuable results for your clinic. When you integrate these two techniques into your social media campaign, you can build your target market database faster.

PPC, SEO, and social media optimization provide the best promotion tools to drive traffic to your website and deliver innovative and alternative dental services to your patients.

PPC for dentists can help generate immediate leads for your clinic. On the other hand, SEO builds and improves the visibility of your clinic's website.

PPC and SEO can make the most out of your social media pages to gather your target audience and grow your client database. These three bring out the best in what your dental clinic can offer.

     1. Search Engine Optimization

SEO is a set of strategies to make your website searchable on the internet. SEO uses meta tags, link building, blogging, vlogging, social media optimization, directory listing, and geo-targeting to tell search engines about the existence of your site, your company's purpose, and your services.

Search engines, in return, match a user's query in the search bar with your website information and make recommendations via search results. If your website is of high quality and your description matches the keyword that the user has typed in the search bar, your site will appear on the first page.

You can combine PPC and SEO to dominate the search results. SEO can make your website appear first on the list of recommended sites, while PPC can make your website appear on the topmost section of the page.

You can also link your website to your social media posts and highlight featured services in your social media advertisements.

     2. Pay-per-Click

PPC is a form of marketing wherein advertisers pay an amount every time users click on their advertisements. PPC ads are useful to businesses because they allow for more online visibility and direct traffic to their product pages. More and more customers know the brands better, which can increase sales.

Advertising through PPC enables small businesses to manage the cost for each keyword whenever their ads come out. PPC targets your ideal audience, so you bring your ad to the most qualified segment of your target audience. This group of people will most likely avail of your services.

The most popular platform for PPC is Google Ads. It can help you attract the most qualified users to your website as they look for services that your dental clinic can offer. Using Google Ads is an effective way to increase the volume of phone calls and physical visits to your clinic.

When a user types in a word connected to a particular business, its ad appears on the results page. Businesses that use PPC focus on keywords that best represent their merchandise. Choosing the best keywords for your brand will yield a higher click-through rate and conversion rate.

There are two types of PPC models. With a flat-rate model, a business pays a publisher a fixed rate for each advertisement clicked. The publisher negotiates the price with the business.

With a bid-based model, different businesses bid money for an advertising spot. An auction occurs when a user clicks on an advertising spot.

     3. Social Media

Social media refers to websites internet users use to communicate, connect, and collaborate with people using the internet. People can access social media using mobile phones, tablets, or computers.

Users can share their photos, videos, and other information with coworkers, friends, or family.  Various forms of social media include instant messaging, videoconferences, blogs, and podcasts. The top social media sites include Facebook, YouTube, WhatsApp, and Instagram.

Social media was originally used to connect with friends. Now, businesses also use different social media platforms for advertising their products and connecting with their customers.

Social media can help gather prospective customers and engage them in fun activities on your sites, leading to a deeper appreciation of your service and eventually availing of what your clinic can offer.

Social media connects users to markets. It helps promote products and services among people from anywhere in the world. Businesses can respond quickly to chat queries and calls.

More Digital Marketing Strategies

PPC, SEO, and social media are three techniques that can help bring out the best in your professional pursuits. You can pursue your dream of opening up your own dental clinic and building your client database through online promotions.

You can improve your website by adding a video-call feature for virtual consultations. This telehealth function enables you to accommodate patients online and overcome restrictions during the global health crisis.

To receive payments right from your website, upgrade it to an ecommerce account. Patients or their family members can conveniently pay anytime after booking an appointment or after the online consultation.

Your ecommerce website account will alert you of payment transactions made by your clients.

Final Words

SEO, PPC, and social media are the best tools to promote your dental clinic and make it the best it can ever be online. These can help you succeed in your profession and bring out the best in your private practice.

Consult a digital marketing expert to help you get started with your online campaigns. A professional who is an expert in digital marketing can highlight the unique edge of your brand and help you reach your monthly goals.

A dedicated team of professionals can manage your online marketing campaigns so that you can concentrate on taking care of your patients. The team can prepare a monthly report for you, and you can track the growth of your business and determine necessary adjustments to your campaigns.