Six Easy SEO Techniques for Quick Online Growth

The global health crisis has caused a lot of stress to businesses; from cutting expenses to shifting to digital transactions, the struggle is real. Amid the challenges, marketing has to remain. The way to go forward is to go digital and boost the ecommerce marketing campaigns.

People now rely heavily on online sites to order goods and services. So reach them where they are and offer digital payment options so that they can continue buying from your company.

Then put more effort into your ecommerce search engine optimization (SEO). This will help you gather your loyal customers and encourage them to visit your online store. You also need SEO to find new customers, tap prospects, and convert sales.

Ecommerce SEO can help you reach out to your target market and recommend products or services that match their needs and lifestyles. If you have not upgraded your website yet, talk to a dependable ecommerce SEO Agency to help you get started.

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Here are six SEO techniques that can help boost your online sales immediately:

1. Connect Your Social Media Accounts to Your Website

You can connect your social media accounts to your website so that your clients can easily recognize your official sites. This will make it easier to direct your customers to your website and vice versa. This will also help them increase their confidence and trust in your brand because they can verify whether the account is legitimate. 

You can promote your brand from social media and leave links that direct to the product listing page of your website. Add a call-to-action button such as “Add to Cart” or “Buy Now” to persuade customers to buy a product immediately. 

2. Maximize Hashtags and Keywords

Hashtags are a great way to drive traffic from your social media pages to your website. Think of concise and catchy hashtags that can be viral in a Twitter post and include keywords in the description. 

You can also use hashtags on your Facebook page, Pinterest page, and YouTube channel. You can also try venturing into TikTok if your brand targets the young adult market. Combining hashtags and keywords can help people see your brand more.

Search engine crawlers match products or services according to a user’s preferences, lifestyle, and interests. For back-end SEO, track where your users are so that your application can document data and use it to recommend brands to your target market. 

Remember to have clear terms and conditions, a data privacy policy, and a cookie usage policy on your website. This way, your clients understand how you use the data you are gathering.

You can even create a new online trend by popularizing a hashtag. When people type your hashtag in search bars, your sites can rank depending on its relevance, quality, and popularity. 

The technique is to invite a huge target audience to use your hashtag and mention your brand or page. If you have connected your website to a social media account, search engine crawlers can associate one with the other and help boost the visibility of both.

3. Register Your Business in Google My Business

Google has helped small and medium enterprises gain sales through search engine queries. Enroll your company website and contact details in Google My Business so you can recommend your brand to relevant and local searches. 

Make sure to submit an accurate business address because crawlers will use it to show your brand to users near you. This helps you capture prospects who are familiar with your shop and are willing to buy your goods or services. 

This will also help add a location map to your website to make it easier for search engines to index your location. Gaining a steady target market near your vicinity enables you to reach out to ready clients, who can request delivery. Clients who trust your business are ready to make an immediate online payment through your website or social media.

4. Join Facebook Groups and Marketplace

People engage with other people who share the same experiences during the pandemic. You can reach out and support groups that possess the same qualities as those of your target market.

Engage in conversation and even volunteer for some shared causes. This shows that you are in tune with your community and care for your target market’s welfare. They will appreciate your participation in online talks and discussions, and they will be interested to know your company more. 

Inculcate your company values in your consumers, and you can channel them through your brand’s corporate social responsibility. Sharing may not necessarily mean giving out money. If your business is into clothing, you can share your knowledge through training women in basic sewing and entrepreneurship.

You can see a significant change in how people see your brand, and you can start finding real partners and social networks that truly admire your company. Community partnership fosters brand loyalty, as people prefer to buy from companies that promote social responsibility.

Continue to use hashtags, keywords, social media optimization, and SEO techniques as you go through community activities. You can measure quantitative results by assigning a dollar amount to every activity or action that you have done that helped reach your SEO goal. 

For example, gather leads in the community for referrals, politely request hashtags and keyword mentions, and participate in social commenting. Document all the leads, follow up prospects, make sales pitches, and convert sales. After a tiring week, measure the results and check your ROI.  

5. Follow Structured Data

Organize the appearance of your product details. Include a location in the URL that points to a specific product page. Write a title and a description for each product, mentioning its category and location on your website. 

With this, search engines can quickly locate your product and recommend it to a user who has typed a similar query in the search bar. For crawlers to navigate your product listings smoothly, fix 404 broken links immediately. Also, submit a sitemap to search engines so that search engines can easily index your pages and recommend them to users. 

6. Boost your Product Listing Page

Boosting each product listing page takes patience and long-term commitment. This requires a unique title and a clear description for each item. When your description is unique to each product, search engine crawlers can easily differentiate it from the rest and make a speedy recommendation to a user searching for a specific item. 

If you have a lot of items on your ecommerce website, seek the help of an SEO writer to do the copywriting for you. 

Final Words

These are just some SEO techniques that you can apply to boost your ecommerce sales. Consult a digital marketing agency if you need an SEO professional to fix your product listings’ broken links, add a sitemap, or increase your website’s download speed. Having a dedicated ecommerce SEO team can help you achieve quick online growth for your business.