5 Services a Truly Excellent PPC Partner Should Offer

PPC, or pay-per-click, is a form of online advertising that allows businesses to bid on keywords in order to have their ads displayed when someone searches for those terms.

Are you looking for your next PPC agency partner? Listen to our colleague, Jason, to learn about our approach & process for your next PPC campaign.

Businesses that are new to PPC can quickly become overwhelmed by the process and may not know where to start. That's where a PPC partner comes in. A good PPC agency will offer a range of services that will help you get the most out of your campaigns. However, with so many choices out there, how can you be sure you're picking the right partner? In this article, we'll go over five services that a truly excellent PPC partner should offer. Let's begin!

What Is PPC and Why Should You Use It?

If you're new to online advertising, you may be wondering what PPC is and why it's worth using. PPC, or pay-per-click, is a form of online advertising that makes it easy to target potential customers who are already interested in what you have to offer.

With PPC, businesses can bid on keywords that are relevant to their products or services. When someone searches for those terms, your ad will be displayed. If they click on your ad, you'll pay the amount you bid.

There are a number of benefits that come with using PPC. For one, it's an effective way to reach potential customers who are already interested in what you have to offer. Additionally, PPC is a flexible and affordable form of advertising, making it a great option for businesses of all sizes. And finally, PPC can be a way to generate leads and sales quickly.

Top Services a PPC Partners Should Offer

Now that we've covered what PPC is and why you should be using it, let's take a look at five services that a truly excellent PPC partner should offer.

     1. Strategy And Implementation

The first service that a good PPC partner should offer is strategy and implementation. A successful PPC campaign requires careful planning and execution. Your PPC partner should help you develop a comprehensive strategy that takes into account your business goals, target audience, budget, and more.

Once the strategy is in place, your partner should work with you to implement it. This includes setting up your campaign, choosing the right keywords, creating effective ads, and more. A good PPC partner will have the experience and knowledge necessary to ensure your campaign is successful. If you're interviewing a company and they don't offer this service, move on.

     2. Keywords

Keywords are an essential part of any PPC campaign. They determine which searches will trigger your ad, so they must be carefully selected. A good PPC partner will help you identify the right keywords for your business and target audience.

Your partner should also help you choose the right match type for your keywords. There are three main types of keyword match: broad match, phrase match, and exact match. Each has its own advantages and disadvantages, so it's important to choose the right one for your campaign.

Additionally, your PPC partner should help you create negative keyword lists. Negative keywords are words or phrases that you don't want your ad to show up for. For example, if you sell women's clothing, you may want to add "men" to your negative keywords list. This will ensure that your ad doesn't show up for searches like "men's clothing."

     3. Ad copy

After you've chosen your keywords, it's time to create your ad. Your ad is what will actually be displayed when someone searches for one of your keywords. A good PPC partner should help you write effective ad copy that is relevant to your keywords and target audience.

Your ad should also include a call to action or CTA. This is a short phrase that tells the reader what you want them to do, such as "click here to learn more." Including a CTA in your ad can help increase click-through rates or the number of people who click on your ad.

Finally, your PPC partner should help you choose the right ad format. There are a number of different ad formats to choose from, including text ads, image ads, video ads, and more. The right format will vary depending on your business goals and target audience.

     4. Tracking and Reporting

Tracking and reporting are essential for any PPC campaign. Without tracking, you won't be able to see how your campaign is performing or what areas need improvement. A good PPC partner will help you set up tracking and reporting so that you can monitor your campaign's progress.

Your partner should also provide you with regular reports that show how your campaign is performing. These reports should include key analytics and metrics such as click-through rate, conversion rate, cost per conversion, and more. A good PPC partner will help you understand these metrics and what they mean for your campaign.

     5. Campaign Optimization

Last but not least, a good PPC partner should offer campaign optimization. As your campaign runs, your partner will track its performance and make changes as needed to ensure it is successful. This may include changing your keywords, ads, budget, or other aspects of your campaign.

A good PPC partner will also help you A/B test your campaign. A/B testing is a process of testing two different versions of an ad or landing page to see which performs better. This is a valuable way to improve your campaign and ensure it is as successful as possible.

Summing Up

When choosing a PPC partner, it's important to make sure they offer all of these services. If you find that your potential partner is unable to offer all of these services, you may want to consider finding another partner.

A good PPC partner can help you create a successful PPC campaign that meets your business goals. If you're not sure where to start, look for a partner that offers all of the services listed above. This will help your campaign be well-rounded and effective. At Digital Authority Partners, we offer all of these services and more. Contact us today to learn more about how we can help you create a successful PPC campaign.