Key Signs You Need a PPC Consultant’s Help

Paid advertising is one of the best ways to improve traffic and generate leads. Working on your pay-per-click (PPC) campaigns alone may seem the most practical start. But soon, you'll realize that you need the help of a PPC agency.

This guide reveals the key signs that mean you need a PPC consultant:

• Decreasing return on investment (ROI)
• Lacking paid search strategy
• Need PPC reports
• Poor ad quality
• Too general campaigns

You may already be working with a PPC agency, but you're still not hitting your goals. Consider these signs as a wake-up call to get a new or your first expert professional PPC consultant.

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Decreasing ROI

There are many reasons why marketers start a PPC campaign. Improving revenue could be one. So you need to monitor your ROI or your income and investment ratio. A positive or high ROI means your gains are higher than your costs. A low or negative ROI means the total costs are higher than your returns.

If your ROI is decreasing and you have no idea what's causing it, then you need the help of an expert. With a PPC consultant, you can set up your campaigns fast. You will be able to capture the attention of users who need more guidance and eventually make the most out of your digital marketing budget to improve your ROI.

PPC is known to produce quick results. Still, you can easily get carried away if you're not careful. A consultant focuses on helping you achieve your marketing goals. They understand the unique challenges of every campaign, and therefore, setup can take a longer time. But once everything is in place, you'll see great results and overall improvement in your ROI.

Lacking Paid Search Strategy

PPC is not a set-up-and-forget campaign. You can't just dive right in without formulating a good strategy. If your paid campaigns show reduced returns or you've plateaued on your other channels, these could be signs that you need an expert to take the helm.

A PPC consultant will start with a PPC audit, especially if the original campaign owner has managed the account independently. This way, the consultant can navigate the existing campaign, understand its elements, and try to overcome any gaps in account management.

An audit checks for correct tracking of conversions because it reveals your campaign strengths and weaknesses by analyzing your conversion rates, keywords, and other metrics.

A PPC consultant also helps to review campaign targeting settings and assess ad relevance and considers improvements for the campaign, including ad extensions, keyword match settings, and more.

After an audit, a consultant will start creating a reasonable and efficient game plan. This consultant would do an audit in the middle and end of a campaign. Doing so in the middle allows the consultant or you to make changes in the PPC ads as necessary.

You’re Not Knowledgeable About PPC Reports

PPC metrics are often confusing, especially if this is your first time managing and monitoring a campaign. It can take a while to understand how cost-per-click or CPC works or how your return on ad spends or ROAS helps you evaluate the success of your campaigns.

If you don't have time to learn key PPC metrics and would rather spend time improving your business, you need a PPC consultant. This consultant can turn over reports to you – and review them with you – regularly and transparently.

A PPC consultant is always willing to go the extra mile for your account. They will gladly explain these reports and what these analytics mean for your campaigns.

Also, your consultant will schedule a one-on-one meeting with you to discuss major improvements, changes, and any recommendations for your account. They recognize your ownership of the account and your part in making major decisions for it.

Poor Ad Quality

The success of your campaign also relies on the quality of your ads. PPC consultants will recommend improvements in your ad quality. With a good eye for quality and knowledge of the best strategies,  they can assist you in creating engaging ads. That means copies free of grammatical errors or misspelled words, for instance. Such flaws turn off your audience. 

A consultant will also caution against using symbols in your ads which can affect their quality. Advertisements with so many emojis and exclamation points look like spam and they instantly drive away your audience. A study on emoji use in 2021 revealed reduced purchase intentions in Sponsored Ads on Facebook News Feeds.

A PPC consultant will guide your writing team to create professional-looking ads and landing page content. They can also make writing and style recommendations for your content writers to follow. 

If you're working with a PPC agency, they have a pool of professional writers with experience creating PPC ads. They are also aware of updated rules and guidelines on PPC ad creation. Your ads represent your brand and you want them to provide an excellent impression to your would-be clients.

Too Generic Campaigns

Every campaign is unique, like your customers or audience. So personalized campaigns targeting a particular audience or niche are best. If you feel that your ads look so generic that they could target your competitors, then you won't be able to stand out.

A PPC consultant is not just an expert in your industry but also has an open mind and the creativity to make engaging ads. With the help of a consultant, you can create personalized ads that will capture your audience’s attention.

You’ll have well-written and inspiring ads that appeal to your audience. They will see your ads as solutions to their problems. Thus, they are more likely to click and take advantage of your offers.  

Summing Up

Whether you're running PPC ads on your own or working with a PPC consultant, consider these key signs to consider signing up with a new, more attentive consultant: decreasing ROI, lacking paid search strategy or expert reports, poor ad quality, and generalized PPC campaigns.

A consultant will help you create effective campaigns to launch your brand, products, or services online. With the best PPC strategy, your campaigns appear in front of people who need them the most. You’ll enjoy better traffic, conversions, and leads with the guidance of a PPC consultant.

How can a PPC consultant help you with your paid ads campaigns? Contact us today to find out.