The Right Way to Successfully Outsource Your PPC Needs

If you’re considering outsourcing your paid ad campaigns to a PPC agency, this guide is for you. Let us show you the right way to successfully outsource PPC by highlighting the following:

• The cost of outsourcing PPC
• In-house vs. agency for PPC
• Hiring a white-label PPC agency
• Crucial points to outsourcing your PPC needs

There is a right way to outsource your PPC to ensure the success of your campaigns. Are you ready to find out how?

Let’s begin!

Consider the Costs of Outsourcing PPC

The cost of PPC outsourcing varies depending on the number of ads you're running and the clicks you're getting. Generally, the cost-per-click (CPC) for common keywords is affordable, but for highly competitive keywords, it can be costly. Small businesses must pay tens of thousands a month to outsource their PPC.

You must choose the right keywords for your PPC campaigns. The wrong keywords can lead to poor return on investment (ROI). You're paying for every click, and if visitors who click your ads don't find what they are looking for because of the wrong keywords, you will only waste your budget and hurt your rankings.

And don’t forget the costs of creating and designing ads, PPC auditing, monitoring, and more. These are crucial parts of paid ad marketing, separate from the cost of the actual campaign.

Set and follow a clear PPC budget to make the most of the high cost of PPC outsourcing. Without a clear budget, you may spend more than you should and hurt your cost-per-conversion.

An In-House Team vs. a PPC Agency

As you consider outsourcing your PPC campaigns to an agency, compare it with having an in-house team. To help you decide, consider the following points,

     1. Knowledge of PPC Strategies

Suppose your in-house digital marketing team has the latest knowledge of PPC strategies and is capable of creating and managing paid ads. In that case, it seems the best way to go about PPC is to continue this activity in-house. However, your team may only know your industry,

Consider outsourcing if you want to expand to a new market, cater to a new audience, or want to improve brand awareness. A PPC agency has extensive knowledge of paid ads because of their experience working with various clients.

     2. Scalability of PPC Campaigns

Outsourcing your PPC requirements ensures the scalability of your campaigns. With a dedicated PPC team or fractional CMO, you'll have paid ad campaigns that will grow as your services, processes, and products evolve.

That dedicated team will cater to your marketing needs. And as the industry changes and the demands of your business change, you can scale up or down as necessary.

     3. Knowledge and Access to PPC Tools

Your in-house marketing team may not have access to tools and the latest PPC trends because they are busy with other aspects of your digital marketing.

Training your team on the latest tools, such as keyword planning tools and Google Ads, can take so much time – time you can’t afford to waste. And tools and training cost money that you can instead use to develop your products and services instead.

Outsourcing your PPC means that you'll be hiring people who have done PPC day in and day out. These people have access to the latest tools and trends. You won't have to waste time and money – they can immediately start on your campaigns.

Consider a White Label PPC Company

If you handle PPC campaigns and are pressed to meet client demands, a white label agency can handle all aspects of a PPC campaign for you. The agency provides you with all the materials but does not brand them. So you simply place your brand on these materials to make them appear to be yours. You save time, energy, and money on ad production while strengthening your brand.

White-label PPC agencies offer a wide range of services, including PPC audits, keyword research and bidding, ad copy creation, and landing page creation. They also provide reports on the account's progress, which you can forward to your clients.

Important Pointers When Outsourcing Your PPC Needs

When outsourcing your PPC, you’ll be working with experts to guide you in formulating the best campaigns. Remember these essential points when outsourcing PPC.

     1. Set Clear Goals

You don't want to waste time outsourcing your campaigns and spending good money only to discover that the agency you hired created a campaign far from what you expected. Set clear PPC goals beforehand. Here are a few goal-setting tips for you:

• Assess your needs. Do you want more traffic, to launch a new product or service, or to enhance brand recognition?
• Consider the challenges that affect your goals. Identify risks and roadblocks to achieving your goal and find solutions for these.
• Develop short and long-term plans. PPC campaigns are best for short-term goals, but you can create a more robust campaign by considering your long-term goals.

     2. Decide the Best PPC Ad Platform

Ensure your PPC ads are on the right platform to attract more visitors and get more clicks. You're likely interested in running your ads on Google, but you should also try other platforms like Facebook, YouTube, Instagram, and LinkedIn.

Each of these paid advertising platforms has a specific purpose and will feature your ads in various places on the web. For instance, Google Ads is a general ad platform best for beginners because it can target your specific market better using the right keywords.

Facebook ads are great for e-commerce sites if you want to reach more of the 18 to 24-year-old age group. Meanwhile, Bing appeals more to older users aged 45 to 54. Finding a platform that caters to your target market is your best bet for a successful PPC campaign.

     3. Monitor Your PPC Job Ads Regularly

Once your PPC campaigns are live, these will be ongoing tasks that need regular monitoring. Also, it would help if you had someone to make quick decisions on any changes to improve your ad's performance.

As you search for the right PPC agency to outsource your campaign, consider how you will communicate your account’s progress. Understand how you can get analytics reports and how often. Having your PPC monitoring and reporting tasks laid out beforehand will ensure seamless delivery of reports and timely updates to your account.

Search advertising spending in 2022 will amount to $165 billion worldwide and could increase to $190 billion in 2024. As more and more businesses realize the importance of search advertising, don’t let yours be left behind. Explore PPC's great benefits by outsourcing your campaigns today.

Summing Up

Outsourcing your PPC needs will help you make the most of your campaigns. But remember that first you must consider your budget, PPC goals, and if you would instead hire an agency or go with in-house help. Weigh your options according to PPC knowledge, campaign date, campaign scalability, and PPC tools. Also, white-label PPC may be better if you provide PPC services.

Take time to define what you want in a PPC expert, and you'll find outsourcing easier. Do you want to know more about how to outsource your PPC needs? Contact us today.