Hospitals and healthcare practices have a unique challenge when it comes to marketing. They need to reach out to pote...
Email marketing is an often-overlooked gem. Billions of people are still checking their emails every day and sending ...
Integrating customer relationship management (CRM) systems with B2B email marketing is a strategic move that fosters ...
Email marketing’s profitability tops the list when it comes to digital strategy ROI. This is especially true of healt...
In a world where patients have more choices than ever before, it’s more important than ever for healthcare prov...
Effective communication can be a matter of life and death in the healthcare industry. As digitalization progresses, h...
Healthcare email marketing has many applications that can serve healthcare organizations wanting to connect with new ...
Despite being a primary contact method in the digital age, email is still underused in professional services marketin...
A/B testing is a method of comparing two different versions of an element, such as an email. This method helps determ...
It’s no secret that healthcare is a vital industry. In the United States alone, healthcare spending accounts fo...
Urgency is a critical marketing tool for driving decision-making. However, making urgency work in your marketing camp...
Myths are funny matters. They get repeated over and over again, often by less and less reliable sources, until an ent...
How do you elevate B2B email marketing? Make it interactive and turn standard emails into captivating tools that comm...
Healthcare providers have unique opportunities and challenges when it comes to email marketing. The sheer size of the...
Mobile optimization in business-to-business (B2B) email campaigns is indispensable. As more professionals access emai...
Your clients now live in an omnichannel world. Is your business integrating both online and offline marketing strateg...
Every industry benefits from digitalization these days, and the same holds true for medical and healthcare organizati...
The shift from direct mail to email since 2000 has brought health-related businesses greater return on investment (RO...
A/B testing is critical in business-to-business (B2B) email marketing, comparing two or more campaign variations to d...
A subscriber list is fundamental to successful B2B email marketing. It nurtures leads and existing customers by deliv...
Automation makes modern B2B email marketing campaigns more efficient. It allows marketers to focus on strategy and cr...
The rise of artificial intelligence (AI) has revolutionized B2B email marketing by enabling unprecedented levels of c...
As more people use their mobile devices for communication, B2B email marketing needs to optimize strategies for small...
Drip campaigns are one way to automate B2B email marketing, but effective leverage requires a solid understanding. Th...
Artificial intelligence (AI) makes email a proficient and cost-effective tool, even for organizations targeting other...
With our busy and mobile-driven culture, should medical providers bother sending newsletters? Yes. Healthcare email m...
Email marketing is an extremely effective way to reach and connect with a target audience to increase sales and acqui...
Healthcare email marketing is a viable, low-cost way to reach and connect with prospects and patients. It fits neatly...
In a digital age, it can be easy to forget that humans are a social species. In ancient times, our ancestors depended...
B2B (business-to-business) cold email marketing sends unsolicited content to potential clients to initiate business r...
Las Vegas’s unique characteristics make marketing unique for businesses. Since the Neon Capital of the World is...
Email is one of the best ways to keep in contact with patients and leads without spending too much of your marketing ...
Analytics and artificial intelligence (AI) have revolutionized B2B email marketing. From personalizing content to pre...
Law compliance in B2B email marketing is essential for maintaining legal integrity, protecting brand reputation, and ...
Even the most veteran marketers commit B2B email marketing blunders. The real challenge lies in managing and recoveri...
If you want to craft B2B email marketing that resonates and converts, master the customer journey and align your cont...
Businesses lean heavily on email campaigns to connect with their target audience. Clickthrough rates (CTRs) are a vit...
Customers respond to consistency. People trust brands when they know what to expect, especially when the expectation ...
Business-to-business (B2B) C-suite executives expect personalized, high-quality content because of their limited time...
So you have a fantastic B2B offer and wrote a fantastic marketing email to pitch it to an email list of your perfect ...
You spent a lot of time crafting the perfect B2B marketing email … Wouldn’t it be a shame if the recipient never got ...
In B2B email marketing, the right subject lines contribute to the success of campaigns. Well-written lines capture th...
Many regulations affect B2B email marketing. These include the General Data Protection Regulation (GDPR), a comprehen...
Data analytics enhances B2B email marketing by providing insights into customer behavior, preferences, and engagement...
Account-based marketing (ABM) is a focused business-to-business (B2B) strategy that targets key accounts with customi...
Video content effectively captures the audience’s attention, especially when used in B2B email marketing strategies. ...
A follow-up email strategy is vital for lead generation in business-to-business (B2B) marketing. It nurtures relation...
It’s no secret that the healthcare industry is one of the most competitive industries in the world. To stay ahe...
If you’re a healthcare organization, you must ensure that you have created an effective email marketing campaig...
The “open rate” in healthcare email marketing refers to the percentage of recipients who actually open an email. This...
Visual impact is a powerful B2B email marketing strategy. It makes content more engaging, memorable, and easier to co...
Mastering the software-as-a-service (SaaS) email marketing funnel powers long-term business growth. It builds strong ...
One of the best ways to cultivate patient relationships for any type of doctor’s office, clinic, or health-related bu...
Lots of B2B companies recognize the potential of an email newsletter. It is a great way to nurture your leads and sta...
Email campaigns drive business-to-business (B2B) sales by generating and nurturing leads that shorten the sales cycle...
If a healthcare provider sends marketing emails to patients, these emails must be in compliance with HIPAA regulation...
Individuals think in stories, retaining them more effectively than cold facts and figures. Integrating storytelling i...
Predictive analytics has reshaped B2B email marketing by providing nuanced analysis of future trends. This transforma...
Healthcare clinics need to stay ahead of the curve in order to compete. This means using cutting-edge technology, off...
Email marketing is a top revenue driver for e-commerce businesses. However, it takes deep marketing expertise to maxi...
Hospitals are a vital part of our society. They provide healthcare for people when they’re sick and help to kee...
Emails are a great way to send patients personalized marketing messages or content through a secure private channel. ...
It’s hard enough to craft an email that gets clicks and converts recipients to appointments and customers. Ensure you...
How do you maximize the potential of your B2B email marketing in increasing engagement, leads, and conversion? This a...
Calls to action (CTAs) can make or break B2B email marketing. They prompt recipients to take specific actions such as...
The power of healthcare email marketing remains unquestionable. It bridges the gap between healthcare providers and p...
Good healthcare email marketing needs a solid plan and the right tools. Artificial intelligence (AI) fills many roles...
Recent studies show that a third of all marketers focus heavily on email marketing, and more than 70% have witnessed ...