Social media has become an essential tool for healthcare digital marketing. Medical providers use these channels to d...
Hospitals and healthcare practices have a unique challenge when it comes to marketing. They need to reach out to pote...
Whether you’re starting a new content marketing campaign or you’re new to creating content for your clinic or practic...
A marketing strategy is important for any healthcare business, no matter how big or small. It helps to define your go...
The online side of healthcare has seen many changes over the last few years, from the rising interest in healthcare d...
The medical industry is thriving with discoveries and technologies every year. Much of this can be attributed to medi...
Search engine optimization (SEO) and dental content marketing are unfamiliar terms for most dentists. Even tech-savvy...
In the healthcare industry, cohesive branding builds a solid and recognizable identity that resonates with patients a...
Email marketing’s profitability tops the list when it comes to digital strategy ROI. This is especially true of healt...
Sending marketing messages via email is one of the oldest digital marketing strategies and remains one of the most ef...
Reputation management in healthcare marketing influences how patients perceive healthcare providers or institutions. ...
Healthcare has evolved dramatically in our information age, when anything and everything is accessible via smartphone...
In a world where patients have more choices than ever before, it’s more important than ever for healthcare prov...
In an era of rising smartphone ownership, healthcare providers must optimize their marketing for mobile devices. This...
A well-designed website can boost your business or practice, whether you’re a healthcare provider, doctor, or d...
Digital healthcare content marketing is a growing area of interest for many reasons. Most importantly, it’s a vital s...
One of the best ways to support client engagement in a healthcare setting is through emails. In this article, we’ll e...
Healthcare marketing is a complicated field. You must be careful with your messaging, because you’re talking ab...
Creating valuable content is one way to engage your prospects and make them want to check out your products and servi...
While optimizing your healthcare website, you will come to a point when you question your efforts: “Is this cam...
Healthcare email marketing has many applications that can serve healthcare organizations wanting to connect with new ...
Healthcare content marketing is a great way to connect with potential patients and promote your healthcare business. ...
Both medical providers and patients benefit from effective healthcare digital marketing strategies. A good plan incre...
Healthcare content marketing can be a challenge. You need to be careful about the types of information you share and ...
Optometrists have a lot to gain from a well-crafted optometry SEO strategy. After all, ranking higher means greater v...
Traditional marketing may no longer be as effective in a fast-evolving industry such as healthcare. Today, digital ma...
Healthcare marketing is one of the most challenging fields to work in. Not only do you have to worry about communicat...
A successful PR healthcare plan mixes traditional marketing methods with modern digital campaign strategies. PR has e...
Patients are the lifeline of all medical and healthcare institutions. Without the right marketing campaigns to bring ...
It’s no secret that healthcare is a vital industry. In the United States alone, healthcare spending accounts fo...
Healthcare providers have unique opportunities and challenges when it comes to email marketing. The sheer size of the...
Local search engine optimization (SEO) helps medical practitioners establish a solid online presence within their com...
With so many clinics and hospitals, your healthcare organization needs to maintain an edge in this competitive indust...
Content marketing gives you the edge over other companies, whether your goal is to improve foot traffic to your local...
The Health Insurance Portability and Accountability Act (HIPAA) is a US federal law that establishes national standar...
Every industry benefits from digitalization these days, and the same holds true for medical and healthcare organizati...
Digital transformation in healthcare has been a hot topic in the industry for the last decade. The recent 9th Annual ...
The shift from direct mail to email since 2000 has brought health-related businesses greater return on investment (RO...
Healthcare marketing has shifted, focusing more on patients than ever before. With more patients taking an active rol...
Digital transformation: It’s one of the biggest ongoing developments surrounding every industry, including healthcare...
The COVID-19 pandemic accelerated the adoption of advanced healthcare communication and marketing tools. Medical prof...
Your healthcare website needs well-crafted and engaging web content to reach out to your current and prospective pati...
With billions of dollars at stake, the health and wellness space provides ample opportunities for marketers to differ...
Healthcare email marketing is a great way to connect with your patients and promote your services. However, it can be...
With our busy and mobile-driven culture, should medical providers bother sending newsletters? Yes. Healthcare email m...
Plastic surgery is booming, and every plastic surgeon faces intense competition. How do you stand out online? The key...
Nothing sells better than relevant, useful content marketing for plastic surgeons in an industry built on expertise, ...
Email marketing is an extremely effective way to reach and connect with a target audience to increase sales and acqui...
Healthcare email marketing is a viable, low-cost way to reach and connect with prospects and patients. It fits neatly...
When the need arises, people use search engines to find everything they require nowadays, including medical services....
Healthcare expertise, years of experience, and up-to-date medical equipment are sometimes not enough to draw patients...
Using healthcare content marketing with your inbound marketing involves careful consideration of top tactics. Let us ...
Email is one of the best ways to keep in contact with patients and leads without spending too much of your marketing ...
Almost everyone has an email address, and healthcare companies are starting to realize that this is a powerful way to...
When people look for information, products, or services related to healthcare, they expect a timely and effective res...
The importance of robust medical search engine optimization (SEO) cannot be overstated. First, standing out amid the ...
The healthcare industry constantly evolves with discoveries, new diagnostic procedures, and breakthrough treatments. ...
Video content is a powerful tool for marketers within the healthcare industry. The unique ability of video to simplif...
Recent news highlights the ethical implications of artificial intelligence (AI). Is it still ideal to use for healthc...
Artificial intelligence (AI) for optimizing dental pay-per-click (PPC) campaigns has become indispensable for markete...
People use the web to find solutions for their health issues. They turn to search engines such as Google and Bing for...
Healthcare trends serve as a compass for the healthcare industry, indicating where it is headed, and highlighting the...
Are you one of the healthcare providers confused and overwhelmed by the ongoing list of digital to-dos you have? If i...
If your business or practice provides professional eye care to patients, you need a website showing your expertise. W...
How do you make your dental website stand out from similar sites? By using high-quality, optimized content to attract...
First impressions matter, including when it comes to online content. As a plastic surgeon, you want to convince your ...
It’s no secret that the healthcare industry is one of the most competitive industries in the world. To stay ahe...
If you’re a healthcare organization, you must ensure that you have created an effective email marketing campaig...
The “open rate” in healthcare email marketing refers to the percentage of recipients who actually open an email. This...
Don’t believe anyone who says email marketing is dead. In the healthcare industry, an email could be a formidable mar...
The secret to a successful healthcare content marketing campaign is preparation. A good healthcare content strategy i...
Content drives traffic; it drives conversions. The right healthcare content encourages patients to improve their heal...
Content marketing bridges the gap between patients and providers. It helps deliver much-needed health information for...
Although lucrative, healthcare is challenging, especially when managing a facility. For starters, you are likely shor...
One of the best ways to cultivate patient relationships for any type of doctor’s office, clinic, or health-related bu...
At Digital Authority Partners, we are often asked about our doctor reputation management services. Usually, reputatio...
On-page search engine optimization (SEO) boosts a healthcare website’s visibility by refining content and techn...
If a healthcare provider sends marketing emails to patients, these emails must be in compliance with HIPAA regulation...
You may have heard marketers ditching email marketing, saying it’s ineffective and outdated. But we beg to diff...
Do you want to give your online presence a major “facelift” or introduce your clinic to potential patients lurking on...
With so many healthcare marketing tactics, from search engine optimization (SEO) to social media, it can be difficult...
The best content engages your audience and promotes trust and your expertise. It also guides your patients to make so...
Email marketing is a powerful way to reach out to customers and prospects. It can be used to build relationships, inc...
Healthcare providers and practitioners are businesses facing stiff competition. They need to harness the power of dig...
It’s a cliche that people deeply fear dentists. And why? Sitting in a chair with your mouth wide open and getting you...
Healthcare clinics need to stay ahead of the curve in order to compete. This means using cutting-edge technology, off...