Lawyers are no strangers to the concept of strategizing. These professionals work so hard on their cases that, come t...
A healthcare or medical-related business needs a different approach to marketing to rank higher, grab more attention,...
Running a business is more than just selling a product. It’s also about connecting with audiences and helping them wi...
According to the 2018 Content Marketing Institute Report, 56% of companies in America outsource their marketing funct...
Marketing is without a doubt one of the most important parts of running a business. It is how you attract new custome...
As much as every marketer pushes SEO, handling it wrong can cause more hassle than it is worth. Too much SEO optimiza...
Older generations—the kind of people who get offended by an “Okay, Boomer” meme—make a sport out of mocking “Millenni...
As a small business, how do you compete with larger companies and more established brands? When it comes to getting y...
Hiring an SEO agency is an excellent way for small businesses to reap the same benefits as their larger competitors. ...
Sometimes, inspiration is simply recharging your creative spirit by reading or seeing things that convince you that y...
Whether you’re starting a new content marketing campaign or you’re new to creating content for your clinic or practic...
A marketing strategy is important for any healthcare business, no matter how big or small. It helps to define your go...
Google has a 90-plus percent market share in the world of online search and facilitates over one trillion searches a ...
The online side of healthcare has seen many changes over the last few years, from the rising interest in healthcare d...
Do you still have doubts about whether an SEO agency can help you promote your online presence? Many businesses inves...
Perform a quick search on Google for a local dentist, and you will likely see pay-per-click (PPC) ads at the top of t...
One of the ways a business-to-business (B2B) company promotes products or services is through paid advertising. With ...
Content marketing is the double-take of SEO for lawyers. Not everyone understands it immediately, but when it is expl...
Law school covered everything from personal injury to intellectual property, but we’re guessing a professor never wen...
Pharma marketing refers to the digital and offline strategies used to attract new patients and increase awareness aro...
Marketing teams in every business are responsible for successful brand reach across a business’ target audience. From...
Healthcare businesses and practitioners need to gain customer trust and confidence to be successful. But it takes mor...
If you want to increase your company’s visibility online, pay-per-click (PPC) advertising tops the list of methods to...
The best content for a healthcare provider or a practitioner will go a long way in promoting a brand. To achieve this...
These days, social media marketing is vital to running a business. However, marketing takes time and money and some f...
Search engine optimization (SEO) and dental content marketing are unfamiliar terms for most dentists. Even tech-savvy...
A great website for your dental practice can attract visitors and turn them into patients. It can also establish your...
One way an SEO agency helps your business succeed is by getting you to rank well on search engine results pages (SERP...
Marketing your dental practice is no easy task. While word-of-mouth is the best way to get new patients, online marke...
Unless you have an in-house expert, managing your PPC accounts is a long and tiresome task. Creating and executing a ...
Healthcare is a trillion-dollar industry — what is your market share? Are you getting enough, or are you losing to co...
Email marketing’s profitability tops the list when it comes to digital strategy ROI. This is especially true of healt...
Hiring an SEO agency is the best way to take advantage of artificial intelligence (AI) technology. However, you can a...
The idea of Google ads sounds excellent. You can make money while you sleep and attract your dream buyers to your onl...
Sending marketing messages via email is one of the oldest digital marketing strategies and remains one of the most ef...
A big shake-up is coming to search engine optimization (SEO). Changes in algorithms and best practices mean you need ...
Healthcare has evolved dramatically in our information age, when anything and everything is accessible via smartphone...
In a world where patients have more choices than ever before, it’s more important than ever for healthcare prov...
As the novelty of smartphones wore off, Android app downloads started plummeting too. Here’s a quick refresh: an app ...
The ever-evolving world that we live in means new trends in hotel marketing continue to emerge, and hotel owners, man...
Businesses need search engine optimization (SEO) to make the most of their marketing efforts. But it can be difficult...
When it comes to your personal social media accounts, posting or sharing content often happens on a whim. You see an ...
Pay-per-click is a major source of revenue for all kinds of businesses. It’s a cost-effective avenue that provides ac...
If your business is in the healthcare industry, you should never ignore the benefits of healthcare email marketing. U...
A well-designed website can boost your business or practice, whether you’re a healthcare provider, doctor, or d...
Digital healthcare content marketing is a growing area of interest for many reasons. Most importantly, it’s a vital s...
There are over 200 ranking factors in the Google algorithm, meaning optimizing a website for search entails a lot of ...
One of the best ways to support client engagement in a healthcare setting is through emails. In this article, we’ll e...
Healthcare marketing is a complicated field. You must be careful with your messaging, because you’re talking ab...
When compiling a trade show marketing strategy, you’ve potentially discussed the option of including some form of geo...
Today’s marketing is dominated by digital and the web—a place where a plethora of content both useful and useless exi...
If done right, pay-per-click ads can get positive results for your business quickly. This is the primary reason busin...
Search engine optimization (SEO) is a way to improve a website so that it gets a higher ranking on the web. An SEO ag...
While there are many aspects of your clinic’s marketing strategy to help you acquire new patients or retain exi...
You should learn as much about search engine optimization (SEO) as you can if you want to rank higher on search engin...
Data-driven marketing is a set of techniques and tactics that leverages massive amounts of data to create effective m...
Some companies see the comments section of their website blog page as a waste of time, as a potential home for trolls...
Are your marketing strategies taking advantage of the massive leaps in technological innovation to reach your custome...
While optimizing your healthcare website, you will come to a point when you question your efforts: “Is this cam...
ROI, or return on investment, is important for any business. But when it comes to healthcare email marketing, the ROI...
Google can help marketers, advertisers, and publishers make the most out of their online presence with their ad platf...
Marketing is the art and science of making things known to the public. It’s about getting noticed, drawing atte...
Using the latest strategies in healthcare content marketing, you can share vital health information to your patients....
How do healthcare and medical businesses attract more customers? Do they rely on good old foot traffic or word-of-mou...
It’s no secret: the key to driving more organic traffic to your website is search engine optimization (SEO). That’s b...
Healthcare email marketing has many applications that can serve healthcare organizations wanting to connect with new ...
Every SEO agency knows that growth depends on engaging content. That is why keyword research is a big part of what th...
Google call-only ads are an excellent way to create more traffic for your business. With stiff competition in many in...
If you have even a passing interest in digital marketing strategy, you have likely come across the term ‘mobile-first...
Extended lockdowns, shutdowns, and reduced work hours are situations that dental clinics have faced. Amid the global ...
Every competitive company knows the power of adding solid marketing leadership to its executive team. Sold-out-good m...
Healthcare content marketing is a great way to connect with potential patients and promote your healthcare business. ...
Pay-per-click (PPC) is a marketing method where costs are unavoidable. Ad spending may be off-putting, but you can cu...
Pillar pages are top-level website content. They contain a comprehensive overview of the solutions you offer as a bus...
Paid online advertising is a great way to reach more people and spread awareness of your brand, products, or services...
There are many ways to market a business online, but what is the best way? All methods of marketing have benefits and...
A shift is happening in how SEO agency experts determine best practices. Playing the algorithms to rank high on searc...
Covering the three broad aspects of search engine optimization (SEO) can be frustrating for beginners. But checklists...
According to the latest figures from App Annie, mobile app downloads and in-app spending for Q1 2018 are the stronges...
Through a well-designed website, doctors, dentists, surgeons, dermatologists, and other medical specialists can help ...
You’ve spent years honing your skills and refining your craft – you’re the best dentist in the area but are strugglin...
Healthcare content marketing can be a challenge. You need to be careful about the types of information you share and ...
Are you a dentist who wants to engage in online advertising but has little to no knowledge of how it works? What is p...
