5 Cool Tips To Increase Traffic for Your Boat Tour Company

Whether it is the fishing season, spring break, or summer water fun, boat tour bookings are in demand. It is now easier to book day trips online through a well-optimized boat tour company website.

A Chicago local SEO agency highlights top tips to improve website traffic to boat tour sites, including:

1. Pay attention to ranking signals.
2. Create amazing landing pages.
3. Include local SEO.
4. Use relevant local keywords.
5. Improve mobile friendliness.

Learn more about these tips to improve traffic by reading along with our Chicago experts!

Want to learn more about the Digital Authority Partners approach to local SEO? Watch this video!

1. Pay Attention To Ranking Signals

Google ranking factors are signals that the search engine uses to determine the order in which search results appear. Search engines use hundreds of known ranking factors, but the following are some of the most important:

• Relevance: pages that are highly relevant to the query.
• Quality: pages that are well-written, informative, and engaging.
• Trustworthiness: pages from reputable websites with high domain authority.
• Click-through rate (CTR): pages that receive more clicks.

Local boat tour companies can optimize for Google ranking factors by creating relevant content, building links using high-quality websites, and claiming and optimizing the Google Business Profile listing. To improve their websites, they must also stand by for new algorithm updates and digital marketing trends.

2. Create Amazing Landing Pages

A landing page is a web page designed to capture leads or sales. It is the first page visitors see when they click on a link in an email ad or other marketing campaign. It targets specific keywords and phrases, helping increase traffic for local businesses.

Landing pages also allow visitors to contact or learn about the business. Finally, they give visitors a way to purchase products or services. Making them unique is part of the local SEO for Chicago businesses checklist. 

Here are some tips for creating landing pages for local businesses:

• Use relevant keywords throughout your content.
• Optimize images to break up text and make the landing page visually appealing.
• Keep the landing page brief and to the point to avoid overwhelming visitors.
• Include contact information on your landing page to make it easy to reach you.
• Use Google Analytics to evaluate your landing page performance.

3. Include Local SEO

Local SEO focuses on improving the visibility of a business in local search results. It is an effective way to boost traffic, leads, and sales to a local business.

Here are some of the most crucial local SEO techniques:

• Optimize for local keywords and use them on website content, including title tags, meta descriptions, and header tags. For example, if you're a tour boat operator in Chicago, include keywords such as "Chicago boat tours" or "boat tours near me."
• Claim and optimize Google Business Profile listing, ensuring this is complete and accurate. Fill in all the required information, including your business hours, phone number, and website URL.
• Join Yelp, Yellow Pages, and other local directories relevant to your business.
• Build from other local websites in Chicago to improve your local SEO.
• Get positive reviews from customers to attract more customers.
• Contact local businesses or organizations to get backlinks and boost your local SEO efforts. 
• Utilize social media to reach local customers. Include your location and relevant keywords in your profiles and posts.

4. Optimizing Various Types of Content

Content optimization improves the quality and relevance of materials published on your website, so it ranks higher in search results. It includes using relevant keywords, writing engaging articles, and building links from other high-quality websites.

Content optimization can improve traffic to a local business by increasing visibility in search results, attracting more visitors to the website, and raising the number of leads and sales. With it, companies can guarantee long-term SEO benefits, reducing local SEO costs. Optimize your Chicago website using these tips:

• Understand what phrases people use when searching. Naturally use these keywords throughout your content.
• Write engaging headlines that are catchy and informative.
• Optimize content that is easy to read by breaking it up into shorter paragraphs, subheadings, and bullet points.
• Use images and videos to break up text to make your content more engaging.
• Ensure that content is well-researched, informative, and provides value. Google rewards websites that provide high-quality, informative content.
• Use internal links to help readers navigate the website and external links to provide sources for content.
• Optimize meta descriptions and titles in search engine results. Ensure that these are informative, concise, and include relevant keywords.

5. Improve Mobile-Friendliness

Making your site mobile-friendly can help you get more visitors since more people use mobile devices to search for information. In 2022, 54.8% of all global web traffic came from mobile devices. Unoptimized content can be challenging to display and use on a mobile device. This can lead to users abandoning the site and going to a site that is easier to use.

Making your website mobile-friendly makes it easier for users to access your site and find the information that they seek, leading to increased traffic and more sales. Optimizing a local business’ mobile performance is one of the best SEO practices. Local boat tour companies in Chicago can make their website mobile-friendly with these strategies:

• Use a responsive design so that the website will automatically adjust its layout to fit the size of the screen, making it easy to use on all devices.
• Optimize your images by reducing the file size and using appropriate formats to improve page loading times.
• Use a mobile-friendly theme explicitly designed for mobile devices.
• Test your website on mobile devices to ensure it is working correctly. Use a mobile emulator or test the website on an actual mobile device.

Summing Up: Grow Your Chicago Business With Local SEO

By paying close attention to ranking signals, creating the best landing pages, and including local SEO, a local boat tour company can optimize its web presence for local search. Also, by using relevant local keywords and following Google’s mobile-friendliness approach to ranking, these companies can improve their website and foot traffic.

Following these practical SEO strategies is easy with the help of a local SEO company. Contact Digital Authority Partners (DAP) and get the expert help that your local business deserves.