11 Top UX Design Tips Users Will Fall in Love With

Usability is a major issue that website designers must tackle, including changes to laws such as the Americans with Disabilities Act that make an accessible user experience (UX) a requirement. To provide proper UX for everyone, web designers need to know which issues are most critical to address.

Here are eleven Las Vegas UX design tips that are sure to make users love your website:

1. Choose a mobile-friendly website design.
2. Fix the site structure for smooth navigation.
3. Improve your website’s page loading speed.
4. Pick a clean and professional font style.
5. Master how to use relevant meta tags.
6. Produce high-quality content for users.
7. Connect your content with internal links.
8. Regularly perform technical SEO audits.
9. Include interactive media in the top content.
10. Add clear and compelling CTA buttons.
11. Make sharing easy by adding social buttons.

There is a lot to discuss, so get ready to take notes.

Let’s go!

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1. Choose Mobile-Friendly Website Design

Over half of online users access the internet through their phones or other mobile devices, so choosing a mobile-friendly design is necessary. Websites that fail to automatically adapt to devices increase the chance of users bouncing (leaving the site) because of poor UX for mobile devices.

This particular UX issue is crucial because search engines prefer websites that follow mobile-first optimization. This means applying mobile-friendly (or responsive) website design is vital for boosting your website's search engine optimization (SEO).

2. Fix the Site Structure for Smooth Navigation 

Screen size is one of the more important aspects to optimize for in UX. Site structure and navigation are others that Las Vegas UX design agencies point to as top priorities. Carefully planning your website prevents a messy and cluttered site structure.

Adding a sitemap is also a fundamental UX practice that makes browsing smooth and content exponentially easier to find. Both users and search engines appreciate having a sitemap because it essentially functions as a directory of your entire website that they can review.

3. Improve Your Website’s Page Load Speed

Your website can have the best and highest quality content possible, but if it takes an inordinate amount of time to properly load, users will often pass it up. Today’s consumers (and users) want fast and smooth access to what they need, especially information.

A web page or website with too many features, plugins, and heavy content becomes sluggish and loses value to users due to poor UX. Advancements in technology mean that people reasonably expect to receive better-quality service and a better customer experience from businesses.

4. Pick Clean and Professional Typography

Visual elements are another aspect of good UX that influences how users perceive your business and whether or not they will convert to customers. Typography is one of these. The font you choose affects people’s first impressions of your business because of how much it changes the onsite UX.

For example, sans-serif typefaces are popular for modern websites because they have a clean, legible, and neutral appearance. Imagine if your website’s font was a thin cursive style. At best, it would be confusing for most people. At worst, it would be near impossible to read.

5. Master How To Use Relevant Meta Tags

Although they have nothing to do with visual or on-page elements, meta tags play a vital role in good UX. They enable search engines to better interpret your content and its surrounding context. This enables search engines to more accurately match your content to user search terms.

Meta tags also allow visually impaired users to interact with your content easier. Screen readers need meta tags, particularly alt image tags, to describe images and other visual content to users. Complying with the Americans with Disabilities Act (ADA) is good for UX and SEO.

6. Produce High-Quality Content for Users

When you hear UX, you probably think of accessibility and usability. These two are primary; however, content quality is just as fundamental a UX issue as either of them. In fact, Google has quality rating guidelines to determine whether a piece of content has good UX.

Google uses the E-E-A-T (experience, expertise, authority, and trustworthiness) rating system to screen potentially harmful or misleading user content. High-quality content, therefore, provides accurate, tangible, and valuable information to users. 

7. Connect Your Content With Internal Links

High-quality content is great, but it works even better for UX when properly linked. Las Vegas UX design experts point to topic clusters as one UX and content strategy that you should not skip. An internal link strategy is also good for SEO.

Connecting all your related content through internal links makes finding the right page easier for users. It leverages good UX to move users along the sales funnel, turning them from leads to customers. Lastly, links reinforce your topical authority.

8. Regularly Perform Technical SEO Audits 

Of all the minor and major optimizations that your website needs for UX, technical SEO audits are equally as valuable. Las Vegas UX design calls for at least one SEO audit per year.

Audits are essential to establishing credibility and authority because they help you locate and address issues that hurt UX. Some examples include broken links and backlinks and potential security threats, including oversight on your end, that harm you and your users.  

9. Include Interactive Media in the Top Content

Written content is not where good UX practices end. Interactive features that engage users with your brand also positively contribute to UX. Leveraging augmented reality (AR) and virtual reality (VR) technology is an excellent example of this.

For instance, providing virtual tours of your event space, wedding chapel, or convention center is a great way to attract more interest in your business and convince people to book. Virtual product tours are another common application of interactive media that boosts your UX.

10. Add Clear and Compelling CTA Buttons

Like internal links, a call to action (CTA) button connects pages on your website for better UX. The difference is that CTA buttons usually direct users to take a specific and desired action, such as signing up for your email newsletter or sending an inquiry.

Adding these throughout your website improves UX when it helps your visitors understand what they need to do next. For example, a personal injury lawyer might include a simple inquiry form with the CTA “contact us.” Buttons that say “set an appointment” or “learn more” are also useful.

11. Make Sharing Easy by Adding Social Buttons

UX is not just for what happens onsite, especially for people who are active social media users. Adding social media buttons contributes to your website’s UX, making users satisfied. Social buttons make content shareable, which is also an element of good UX.

Repurposing or adapting your content for your own social media helps with off-site UX but still builds up your website’s overall success. That is because social media pages should direct users to your website, where they have more content to explore and learn about your business.

Summing Up

UX design takes many forms and has various applications that all lead to the same result — a satisfied user base. Top UX practices coincide with excellent SEO practices, such as fast load speeds and high-quality content. In fact, technical SEO leads to significant improvements in UX.

Need help improving your website’s UX? Contact Digital Authority Partners (DAP) to learn how we can help.