How UI/UX Designs Best Combine for a Great User Experience

Since aesthetics play a role in whether people use your services, it still falls on website functions and features to convert users. That said, form—how you design your website or app—is vital in determining usability and accessibility for your target audience.

Here is a brief overview of how you can achieve amazing Chicago UX design for your business:

• Outlining the many uses of both UI and UX designs.
• Three ways to combine both for better engagement.
• Accounting for the ADA in your UI and UX strategies.

There is a lot to discuss, so get ready to take notes.

Let’s go!

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UI and How Navigation Boosts Your Marketing Strategy

The term user interface (UI) includes all the parts of your website or app that people have direct contact with to navigate or use its functions. It serves to receive commands from your users through various input methods such as touching, clicking, scrolling, or typing.

The layout of the UI is just as important as the elements that appear within it. Users cannot be expected to find anything on your website or app if they cannot navigate it. For example, if the menus are not clearly visible or have logical indications of where they are, website visitors cannot easily find or use them.

You can use artificial intelligence (AI) to optimize the UI and align all page elements to get the best results for your marketing strategy. One method of achieving this is to use eye-tracking. This identifies which parts of a given page receive the most attention enabling you to optimize their placements on the page.

UX and the Effect of Usability on Customer Satisfaction

User experience (UX) refers to the quality of the interaction and satisfaction a person derives from using your products or services. That includes your business website and any apps that you create for your target market. It has a big impact on how you convert and retain customers.

When talking about factors to consider in UX design, obvious answers such as usefulness and accessibility come to mind. Other factors influencing UX include making your website or app discoverable in searches and selling people on your credibility and authority.

For instance, using the best and most fitting keywords is part of the UX for blogging. They can make the difference between raising your content to the top of search results and keeping it buried beneath other websites. Hence, search engine optimization (SEO) affects your business’s UX to a great degree.

3 Ways to Combine UI and UX Designs for Better Engagement

These two concepts (UI and UX) go hand-in-hand because they support one another in making your brand the best choice among competitors. Think of how Apple has retained its sizable market share despite the rising number of smartphone brands.

The simplicity and appeal of its products can explain why they are so well received.

Putting UI and UX together is not an easy task. Below are three ways you can use them to boost your business and capture more attention from your target market.

     1. Make Branding Clear in Your Design Choices

Keeping a consistent concept or theme across your designs is crucial in UI. It creates continuity through a seamless and smooth layout. For instance, suddenly deviating from your color palette can be jarring, distracting, and confusing for your users. This also negatively affects your UX.

When mixing UI and UX, stick to using aspects of your branding and add them to good Chicago UX design concepts. To illustrate, a brand that focuses on sustainability and uses shades of green in its logo can also incorporate plant life into its UI and UX design concepts.

     2. Prioritize Ease of Use and Intuitive Navigation

An important principle to follow with UI and UX is to design for human users first and foremost. Prioritize using simple and usable layouts and elements. Stay away from complex and complicated design ideas, as they weigh down the functionality of your website or app for users.

Since people have gotten used to the convenience of the digital sphere, moving away from that is a risk. If they struggle to use your website or app, they have little to no reason to stay on it. Remember, there is a lot of competition, and your goal is to outdo them.

     3. Never Put Fashion above Function in Designs

The prospect of designing can be a catalyst for unlocking creativity in some people. However, that can also hinder your progress when left unchecked. Putting fashion over function has little to no value for users if it does not help them use your website or app better. Therefore, it should be set as a low priority.

A good way to guide the design process is to start with concepts that you can test and assess. In addition to data and research, you need good intuition to create effective UI and UX designs. If you feel like the design compromises usability, rethink it.

Guide Your UI and UX Design Strategies With the ADA

In addition to the other points discussed above, it is imperative to align your UI and UX design strategy with the requirements of the Americans with Disabilities Act (ADA). Briefly explained, the ADA is a US federal law that provides access to citizens regardless of their disability.

Following the ADA is a vital part of good Chicago UX design. Violations may be fined or sued. The steep penalty price has a big enough negative impact on your business, but the loss of potential business is another huge blow to your brand. Use of the Web Content Accessibility Guidelines (WCAG) is an effective easy way of staying in line with ADA guidelines and requirements.

Summing Up

Regardless of your business size, UI and UX are crucial for attracting and retaining your customer base. Keeping customers engaged and satisfied is one way to keep your business thriving. On the other hand, if people have a poor experience using your website, they are more likely to leave. 

Good UI and UX also help your business by showing users that you value their time and the level of ease in using your website. 

Need help improving your business’s UI and UX design? Contact Digital Authority Partners (DAP) to learn how we can help.