How To Make the Best Use of AI in Your SEO Efforts

Tools powered by artificial intelligence (AI) reduce the workload on your staff and improve the overall efficiency of your business. Even a Chicago SEO agency finds use for AI because of the upsides it provides in assembling search engine optimization (SEO) strategies.

Here is a list of points to note if you want to adapt AI into your current SEO strategies, including

• Knowing how AI fits into SEO strategies
• Choosing AI tools that fulfill your needs
• Five ways AI boosts SEO effectiveness

There is much to discuss, so get ready to take notes.

Let’s go!

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Understanding the AI and SEO Connection

AI has a wide range of applications in SEO, in areas such as research, analysis, content, security, and marketing. It allows you to get more work done and perform tasks more efficiently than if you had chosen to do them manually. However, most users are wary of its potential for harm.

For instance, generative AI tools, even ones as advanced as ChatGPT, are not self-governing; they do not perform checks or verify the content they produce. This leads to content that is full of mistakes. In other words, human oversight is still necessary to SEO efforts, at least for now.

For example, if an outdoor gear store in Lincoln Park made ChatGPT write an article on camping tips, it might suggest camping at the Jon J. Duerr Forest Preserve. However, camping is not allowed there. This kind of mistake decreases the value of your content and thus hurts SEO.

How To Choose the Right AI Tools for SEO

AI tools boost SEO ranking by expediting content creation, providing 24/7 customer service, and more. Furthermore, experts are looking into potential solutions that only AI can provide. Given that not all AI tools are worth buying, there are ways to find the right one for your business.

For instance, most keyword research tools right now use AI to boost the quality of their outputs. You can test out their trial or free versions to compare their features. Checking user reviews and researching online are also smart; just mind the sources you use in case of biased opinions.

Consulting a Chicago SEO agency or reading the relevant articles they publish can help. Working with an agency takes all the guesswork out of choosing which AI tools are the best fit for your SEO strategy.

Five Smart Uses of AI in Your SEO Strategies

Given the aforementioned drawbacks, creative use of AI in SEO is a great way to improve the quality of your strategy and get better results. Here are five uses of AI tools that have a positive impact on small business SEO:

     1. Gain Insight from High-Quality Analyses

A key feature of AI is that it does more than simply process data and produce results. It can also notice patterns and identify the relationship between various data points at speeds that humans cannot. This benefit of using AI in data analysis is not limited to quantitative data, either.

It is also possible to use AI to conduct qualitative research, from data gathering to analysis. For instance, AI-powered voice recognition helps you gain insight into what your customers think and feel. This is particularly useful for Chicago businesses that have plenty of user interactions.

In fact, you can employ AI to create additional points of interaction as a way to boost positive engagement with your brand. AI assistants are an increasingly popular example of this in use.

     2. Extract Better Keywords and Topic Ideas

When you make generative AI part of your marketing, you speed up the process by leaving the bulk of the repetitive work (e.g., researching new topics) to an algorithm. Keyword generators are the most common tool for the job, but others are built to scan websites for top-ranking pages.

For instance, a restaurant trying to compete in the ethnically diverse Albany Park neighborhood needs top-notch keywords or content to differentiate itself. AI tools ensure they follow SEO best practices, such as using topic clusters and long-tail keywords for great results.

     3. Boost SEO Content Creation Strategies

AI tools such as the DALL-E image generator can invent content on their own with a few simple prompts. They can compose text, images, and short videos independently, but they work even better in a support role, for instance, drafting a script that businesses can use to create videos.

Tailoring content for AI agents (e.g., ChatGPT, AI chatbots) is another way that many leading companies are putting AI to use for better SEO. Experts anticipate that many users are going to shift their search behaviors to primarily AI providers before checking traditional search engines.

This, in effect, means feeding real-time information to AI agents will be the optimal choice to reach new customers in the future. Creating or using a personalized AI agent is one solution to this issue.

     4. Speed Up and Automate Your Strategies

Automation is perhaps the most common way that AI tools have been used up to this point. The rules that automatically filter and sort incoming emails involve a simple form of AI. Besides finding high-quality keywords and producing drafts, AI excels at scouting competitors and their strategies. Automating your ad bidding to maximize your budget is another great example. 

AI can also track and analyze real-time data to give you the best options for when, where, and how to post content. This puts you at an advantage because matching user behavior makes you more likely to appear in their searches and feeds. 

     5. Raise Your Brand’s On- and Off-Site UX

AI tools have many applications in content creation, from enhancing keyword research to writing article drafts to (ironically) identifying AI-made content. All these features ensure that anything you post online delivers an excellent user experience (UX) for your audience and target market.

Some of the top UX applications that a Chicago SEO agency would recommend include adding voice recognition and optimizing content for voice search. AI also helps keep your brand elements aligned across multiple digital channels, making your SEO strategy more cohesive.

Summing Up

AI contributes to exceptional SEO strategies in many ways, automating research, content creation, analysis, and branding. In fact, even a top Chicago SEO agency applies AI to improve results for their clients. Finding the right tool is tricky, but it pays off.

Generative AI apps, for example, are plentiful, though not all have the same features or value.

Need help integrating AI into your SEO strategies? Contact Digital Authority Partners to learn how we can help.