Use Technical SEO, RankBrain, and AI for Best SEO Ranking
Las Vegas technical SEO agencies draw on many search engine optimization (SEO) strategies to create content, pages, and websites that rank high on search engines. Among these strategies are practices that involve technical SEO, RankBrain, and AI.
In this article, we will discuss the critical role these three practices play in a strong SEO strategy:
- Three elements that affect your position on search results.
- How to effectively use technical SEO, RankBrain, and AI.
There is a lot to discuss, so get ready to take notes.
Let’s go!
Watch this video to learn how Digital Authority Partners tackles Technical SEO!
3 Critical Elements That Affect Best SEO Ranking
Although Google and other search engines keep the exact makeup and the total number of ranking factors a well-guarded secret from website owners, SEO experts have a solid idea of some of them. For instance, content quality and relevance play an increasingly important role.
So much so that Google designated four quality guidelines: experience, expertise, authority, and trustworthiness (E-E-A-T) that just about every content creator follows as a general rule. This adherence to E-E-A-T is not solely because Google is the largest search service provider, either.
It is, in fact, because people subconsciously follow this rating system when they do online searches. Users care about whether the content that they consume comes from a reliable (authority), credible (trustworthy), accurate (expertise), or authentic (experience) site.
With that, here are three additional critical elements that greatly affect SEO rank:
- Before your website content can rank on search engine results pages (SERPs), it must pass through crawling and indexing processes. That is where crawler bots search every page that they can find to see whether it has fresh content to store for searching.
- Search engine algorithms constantly evolve to better recognize human thought processes and search behaviors. Therefore, optimizing your website for semantic search is important for ranking higher.
- Finally, we have search intent, which is related to semantic search. In addition to quality E-E-A-T, your content must match the motivation behind a person’s search to become relevant. For example, you have to determine whether users are only seeking information or are looking to purchase.
How To Use Technical SEO, RankBrain, and AI for SEO Ranking
Use the correct strategies to gain a better SEO ranking by using the three crucial factors mentioned above (crawling and indexing, semantic search, and search intent). Optimizing through technical SEO, RankBrain, and AI is the best approach to follow.
Although technical SEO and AI contain or present SEO strategies for ranking, RankBrain does not. It is, instead, an algorithm that Google developed to improve the quality of its search results. The following section discusses how these three concepts help with ranking:
1. Improving Crawlability With Technical SEO
Technical SEO focuses mostly on everything on the back end of your website regarding delivering the best possible user experience (UX). For users, site navigation, readability, accessibility, and overall site design are important. This means having a fast page load speed, an intuitive site structure, and vital accessibility features, are among key useful optimizations.
It also addresses issues that prevent search engines from ranking your content higher, such as poor crawlability and indexability, missing or broken links, and slow website speeds. Technical SEO requires technical and practical knowledge, both of which most local businesses might not have.
Applying technical SEO involves long and complicated tasks that concentrate on site speed, indexing, crawlability, mobile-friendliness, sitemap, URL structure, and more. However, Las Vegas technical SEO agencies recommend starting with XML sitemaps and site speed. In doing so, you simultaneously optimize for users and search engine crawler bots by improving website usability and navigation.
2. Win RankBrain With Great Schema Markup
Google’s RankBrain algorithm is an application of artificial intelligence (AI) and machine learning (ML) that elevates search results beyond just keywords. RankBrain is programmed to center on the relationship between words and concepts. As a result, it works by finding patterns in your content.
RankBrain essentially acts as one of Google’s ways to decode the deeper human meaning behind a search term, by looking at context. It does this by correlating how search terms relate to concepts to determine which results are relevant to a person’s query.
Las Vegas technical SEO agencies recommend learning how to use schema markup to simplify content for search engine crawler bots. Identifying and correctly labeling each part of your content in a way that provides the clearest context and the most concise idea possible.
3. Write Better and Smarter With AI Software
Although RankBrain is an excellent example of ML and AI combined, it does not represent the wide scope of AI use in SEO strategies. For instance, using effective keywords is vital for better SEO ranking, while AI is becoming critical in finding the best ones.
Creating topic clusters is among the semantic SEO practices that work best. They are a perfect way to apply AI to your content strategy. AI use in SEO reaches far beyond just research. Generative AI, such as ChatGPT, improves your content's quantity and quality.
The downside is that AI-generated content often does not measure up well to Google’s E-E-A-T standards. In short, these tools help improve your process and output, not provide an instant solution for the best SEO rank. It is still up to you to use them properly.
Summing Up
SEO ranking is the result of different factors working favorably together. Not all of these ranking factors are known, but experts have a sound idea of how search engines (particularly Google) operate. For instance, a page has to pass through crawling and indexing in order to appear in SERPs.
Technical SEO focuses on ensuring that a website functions smoothly for users. Optimizations for this include managing the site structure and having an XML sitemap for easy navigation and crawling.
Need assistance using technical SEO to rank higher on the SERPs? Contact Digital Authority Partners (DAP), a full-service digital marketing firm that delivers long-term results for Las Vegas businesses of all sizes. Call us today to learn how we can help.
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