When Does It Make Sense To Hire a Lead Generation Expert?
Lead generation is easy to learn, especially if you follow SEO best practices. Doing it well, though, is an entirely different matter. Something as important as lead generation is best left to an expert.
Here are five compelling reasons to hire a Chicago lead generation expert for you to consider:
- Find better and higher-quality leads.
- Separate lead generation from sales.
- Outsource the tough work to experts.
- Know what works best for business.
- Create a strategy for nurturing leads.
There is a lot to discuss, so get ready to take notes.
Let’s go!
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5 Best Reasons To Hire a Lead Generation Expert
Although you can say that lead generation is a normal part of daily business, adding it to anyone else’s existing workload instead of keeping it as a separate job is probably asking too much of that person. The marketer’s job is to improve brand awareness and find leads, not the owner’s or anyone else’s.
Another reason why lead generation is an entire job on its own is that it involves more than just finding people who show interest in your business. Nurturing your leads with SEO content is another critical aspect of the job. Its function is to slowly bring the leads closer to a sale.
Given that, here are five reasons why your Chicago business needs Chicago lead generation:
1. Find Better and Higher-Quality Leads
A smart lead generation strategy grades your leads by quality, indicating how committed or close the person is to a conversion action. The two most commonly cited types of leads are the marketing-qualified lead (MQL) and the sales-qualified lead (SQL). It can be confusing, but they are distinct.
The former is receptive to hearing a marketing pitch and eventually turns into the latter once they become open to making a purchase. Finding both is a difficult task that requires a deep understanding of user search intent and the search terms used when looking for information.
A Chicago lead generation expert, however, comes equipped with the knowledge of where and how to find this information to maximize your chances of conversion and increase return on investment (ROI). A small business stands to benefit even more because you are outsourcing the work to a single person focused solely on this aspect of your business.
2. Separate Lead Generation from Sales
As mentioned, marketing (lead generation) and sales are separate but related jobs that you must properly define to boost work efficiency. Although finding leads is not always part of the local business’s workforce, sales most definitely is (i.e., the person or people who handle transactions).
By hiring a Chicago lead generation expert, you allow yourself and your team to focus on closing sales and converting the leads that the experts attract to your business. You might think that one person cannot manage a business’s marketing strategy alone. That is a valid concern.
However, an expert in this line of work has the right tools and know-how to speed up the process and automate the tedious and repetitive aspects. As important as lead generation is, the truth is that most of it is tracking and waiting.
3. Outsource the Tough Work to Experts
The most important reason to outsource work to a lead generation expert is that, as the name suggests, they are the expert specialists. They know the best practices to follow to build an effective strategy. Although they cannot promise a 100% success rate, they can help you reach attainable goals.
For example, an expert might suggest to a client who owns an event rental space that they can build brand awareness by opening their space to a weekend market, such as a farmers’ or crafts market. A high-quality video highlighting their space's main selling points is also helpful.
If they can afford it, creating a virtual tour experience and adding it to their website and landing page is another effective way to convince visitors and searchers to consider booking there. A lead generation expert can help you brainstorm and execute amazing ideas.
4. Know What Works Best for Business
It is important to note that some ideas fit better for your business than others. For example, a batting cage in the Avondale community of Chicago, can generate leads through social media by posting photos of customers having fun together.
They can even create targeted posts that show how their business is the ideal leisure venue for children and sports enthusiasts to spend time. Focusing on what their business can do to attract customers, such as hosting a friendly competition, is another way to find leads on social media.
On the other hand, you don’t want to spend valuable time targeting groups, such as wedding parties, that are the least likely to yield any leads. Unless batting cages become a new wedding trend for sports-enthusiast couples, then advertising batting brides might be a good strategy.
5. Create a Strategy for Nurturing Leads
Even if someone finds your business during their online search, that does not mean they will invariably become a customer. People are guarded when it comes to how and where they spend their money, meaning your lead generation strategy must earn the person’s trust first.
A lead generation expert helps in this situation. For example, a Chicago winery can invite prospects to a wine-tasting event, then follow up and stay connected by sending product catalogs and guides to registered attendees.
Providing additional support or information before or during the event can help foster a positive relationship, and a Chicago lead generation expert can advise you on the best approach. In short, having an expert on your team can make lead generation much smoother and more successful.
Summing Up
Local businesses need lead generation to capture more market share, but that can be extremely challenging for non-experts to achieve. Outsourcing the creation of your strategy to an expert is the right choice because they can accurately assess your qualified leads, user search intent, and sales closing tactics, as well as provide assistance in converting leads into customers.
Need help creating a lead generation strategy for your Chicago business? Contact Digital Authority Partners (DAP) to learn how we can help.
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