What You’ll Learn in this White Paper
In the competitive world of Google’s search rankings, marketers face a challenge. We aim to drive sales and leads while adapting to evolving algorithms. It’s a slow and costly process that requires unwavering dedication.
Originally designed as a guide for Google’s reviewers and algorithm refinement, E-E-A-T has revolutionized SEO and website development. It serves as Google’s test for evaluating website quality and credibility. Websites that embody these elements earn higher search rankings, building trust with users and search engines.
The recent addition of “Experience” to the E-A-T framework highlights Google’s recognition of creators’ knowledge and expertise. To succeed in the ever-changing SEO landscape, it’s crucial to understand and embrace these changes.
Curious about E-E-A-T? Wondering why it matters and how it works? Our updated whitepaper provides comprehensive answers. We offer a clear roadmap for E-E-A-T compliance, tailored to various industries such as healthcare, financial services, eCommerce, and B2B companies. Implement these tactics today to align with E-E-A-T standards, boost your online presence, and achieve higher search rankings.
Join us to learn more about Google’s E-E-A-T and seize the opportunities it presents. Strengthen your content marketing strategy with E-E-A-T, establish yourself as an authoritative and trustworthy source, and leave your competitors behind.
Ready to elevate your website’s performance? Download our whitepaper now and take the first step towards E-E-A-T excellence.
White Paper highlights
Learn about the history of E-E-A-T, how it works, why it's important, and what Google is looking for when ranking websites at the top of search results. Learn the questions Google raters must answer while ranking websites based on the 2022 updated E-E-A-T standards.
Take a deep dive into each E-E-A-T factor, what it means, and how Google defines each E-E-A-T principle, and learn about "Your Money or Your Life" industries, including the standards Google has for YMYL websites.
Get informed about how E-E-A-T standards have influenced different Google updates. Learn about the different core Google updates and what you should do to ensure your company can rank with E-E-A-T factors in mind.
Access an itemized list of specific website changes you need to implement if you're a health, financial service, eCommerce, or B2B company. This itemized list should inform your website roadmap and your content marketing plan.
Discover the impact of first-hand experience on quality content. Gain insights into harnessing the power of personal experience to create trustworthy and captivating content.
Table of contents
What is E-E-A-T & Why Should I care?
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E-A-T Definition
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New “E” in E-E-A-T: Experience
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Questions That Validate if a Website Is Trustworthy
E-A-T & YMYL Standards
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3 Pillars of The E-E-A-T Google Manual Process
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Top 3 E-E-A-T Components
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What Is Your Money Your Life?
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YMYL Topics: Experience or Expertise?
Create High-Quality Content with E-E-A-T
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Provide Author Info and Transparency
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User-Generated Content
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Authoritative Backlinks
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Beneficial Purpose: Niche vs. Generic Content
E-E-A-T Informed Google Updates Over The Years
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2018: Healthcare
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2019: Everyone Else + Local Sources
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2021: Websites Technical Improvements Rollouts
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2022: New algorithm updates impacting E-A-T
E-E-A-T On-site & Off-site Roadmap By Industry
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Healthcare
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Finance
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Ecommerce
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B2B Companies
Download Google E-A-T: When Google Trusts Companies, Websites & Writers
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