7 Top WordPress Plugins for Healthcare Websites

Did you know that more than 40% of the internet is powered by WordPress? It’s true. And many developers choose this platform because of the extent of plugins available.

But what WordPress plugins for healthcare websites should you know about?

It’s important to know that too many plugins can slow down a website, and the wrong plugins can have a negative impact on performance. However, plugins are like a gift to WordPress developers, and these add-ons can really benefit a healthcare website.

To learn how Digital Authority Partners can create a standout website for you, watch this video!

In this article, we take a look at some of the most popular plugins for healthcare website development that you should know about in 2023.

1. Yoast SEO

You need to ensure patients and customers are finding the website, and this largely depends on having a solid strategy for search engine optimization (SEO). Yoast SEO is a trusted WordPress plugin that enables those managing a website to write better content and optimize posts and pages to rank higher on search engines. You can do some really useful things with this plugin such as edit files and bulk edit meta descriptions. The plugin also generates a sitemap automatically and provides many features that can increase the website speed and other important stats, including the click-through rate. Yoast SEO really is top of the game when it comes to optimization!

2. BOOKLY Online Booking Plugin

Appointments are common for healthcare businesses, and the Bookly plugin is designed for this precise reason. It features a clean interface and minimal settings, while the back end is also extremely easy to use and navigate.

Although the settings are straightforward, this plugin still offers a range of benefits, such as the ability to gather and store medical records or manage payments/billing.

If a healthcare website facilitates bookings on a regular basis, it’s always recommended to upgrade from free schedule plugins to something more robust. This is where the Bookly plugin can really stand out because it offers superior performance and the option of upgrading to the pro version at any time.

3. All in One WP Security & Firewall

When it comes to security, there can be no gaps or flaws in a healthcare website, such is the serious nature of the information being exchanged. Personal and medical data is just so important, and laws exist that hold healthcare organizations accountable in case of negligence and failure to secure this kind of data.

All In One WP Security & Firewall is regarded by many as the most reliable plugin for securing a WordPress website. It offers all the security measures that protect sensitive data, including IP filtering, suspicious scanning, and file integrity monitoring. The All in One plugin offers three levels of security (basic, intermediate, and advanced), and there is no known impact that takes away from the website functionality.

With nearly one million downloads and close to five stars in rating, you can also expect ongoing updates that will keep the plugin secure in the long run.

4. UpdraftPlus

UpdraftPlus is a backup plugin with more than two million downloads. With the click of a button, this plugin can create a full backup of the website database, which can then be downloaded to a computer or secure server. These backups can also be scheduled on a weekly or monthly basis and automatically uploaded to a cloud storage server of your own choosing.

You can also restore backups, and installing this plugin should be one of the first priorities for healthcare website development. In fact, given the extent of information on a healthcare website, upgrading to the premium version is highly recommended as this offers many powerful benefits that can provide peace of mind, at the very least.

5. Progress Maps by Codespacing

This WordPress plugin is a special tool that enables designers to show local listings on the website. These listings are then added to Google Maps, and a carousel is displayed on the website for patients and online users to see.

Progress Maps provides an easy-to-use panel on WordPress, so admins can add or update listings over time. This is also a great way to help a healthcare business stand out, because the listings are easy to read and understand.

This plugin will be especially useful for healthcare organizations that provide access to multiple clinics or services that might be listed on a map. Either way, the overall functionality and elegant design of Progress Maps make this an excellent WordPress plugin for a healthcare website.

6. Gravity Forms

You might already know about Ninja Forms and Contact Form 7, but the Gravity Forms plugin is fast becoming the best form-builder for WordPress. You can customize contact forms or lead generation forms, and even forms to take payment. If you don’t have a booking system, these forms can be used to gather information for future appointments, and the entire process is safe and secure.

Aside from assisting website designers, the Gravity Forms plugin makes life easier for patients and customers. It’s quick and lightweight in terms of space, and integration is possible with many platforms, such as Paypal and MailChimp. What’s more, many add-ons are made available for premium users, and the plugin is often updated by the creators.

7. OptinMonster

You might be able to create sign-up forms with the previous plugin, but OptinMonster can take your lead generation efforts to the next level. Templates are prebuilt, and you can display these forms in different ways. For instance, there is one campaign that uses a full-screen welcome mat and another that features a lightbox pop-up.

But that’s just part of the story, because OptinMonster provides a powerful targeting and segmentation engine that personalizes the experience for users. This means that messages appear relevant to whatever page or piece of content the user is viewing.

You can then use insights from each campaign to improve the rate of conversion going forward. This plugin is essentially a piece of marketing genius, and the paid version of OptinMonster provides access to an incredible array of insights and data.

Final Thoughts

The relationship between patients and any organization is everything. Websites help nurture these relationships and give patients a reason to trust the relevant services.

For website designers, WordPress is most often the best platform on which to build, and this is largely due to the extent of plugins available.

But which plugins should you choose from the above list?

It’s perfectly okay to use them all, but for optimal results, it’s always best to consult a healthcare website development team and let the experts do the work for you.