B2B Marketing Consultants

A B2B consultant comes in to help a company market and sell their product, thanks to their incredible knowledge of marketing, sales, technology, and organizational efficiency.

Consider DAP’s professionals as your guide to B2B sales consulting. One thing business leaders often ask us about is the long sales cycle that’s part of B2B buying. Nurturing those leads takes time, consistency, and (carefully managed) marketing budgets. DAP’s B2B teams are old hats at getting from the introduction to the closed deal. They also work with their clients on upselling and cross-selling, making the most of what the company has.

We have our finger on the pulse of the best marketing strategies, from SEO to social media to PPC management and more. A B2B marketing consultant from DAP isn’t just a five-star PPC consultant; they’re also a first-rate SEO expert. And a branding genius and an analytics wizard.

Networking is another strong suit of ours. Our extensive network of marketing geniuses is one plus, but we also bring our clients to other organizations for partner-ups or selling opportunities.

• Content Marketing: Well-written and designed content, like blogs and landing pages, supports organic traffic efforts (looking at you, SEO) and acts as a powerful lead magnet. Gated (or not-gated) resources like downloadable reports, ebooks, or webinars gather email addresses and encourage people to seek out your company for help. Remember to post your best case studies (or as your NDAs allow) to put the “quality” in “qualitative evidence.”
• Search Engine Optimization (SEO): B2B SEO experts optimize websites (and content) to rank higher in search engine results, especially Google. Organic traffic is the most effective and goes further in marketing spend. 
• Social Media Marketing (SMM): Social media platforms bring businesses together. Social platforms like LinkedIn, X (formerly Twitter), and Facebook build up your brand awareness, connect you with other corporate leaders, and establish your name as the go-to expert in your niche.
• Influencer Marketing: Having thought leaders and subject matter experts endorse your products or services can be a great way to bring attention to your company. Collaborating with influencers in your niche (who have your target audience in their Follower count) helps build connections and credibility.

Here’s a general example of B2B marketing:

A software company looks for new clients by writing content like case studies and whitepapers and filming webinars to show how useful their product is. Along with the content, their B2B SaaS marketing consultant ads in Google Ads, LinkedIn posts, and email campaigns to find decision-makers in their target industry. All this advertising material showcases how the software can improve ROI and maybe offers a demo or free trial.

• Bodies: An organization’s decision makers. Who has the ability to make a purchase or subscription decision? Once you decode the roles and responsibilities of these power players, you can adjust your targeted outreach and messaging to solve their pain points. (Hint: It’s your product.) 
• Beliefs: How the world (especially the business world) sees your company. B2B branding experts use these beliefs in their marketing strategy, tying public perception to customers’ buying habits. 
• Behaviors: Buying patterns, content consumption, and interaction with digital platforms. Feedback on these points helps digital marketers create the right campaign for each stage of the buyer’s journey.
• Bucks: Budget and financial resources available. In the lens of B2B marketing, this could mean researching the pending power of potential clients to make strategies and product pricing both feasible and attractive. Basically, do your efforts align with a client’s financial capacity and investment priorities?

• Customer: Know your customer. What are their pain points, behaviors, and buying habits?
• Cost: How much does a product cost to buy and how much to implement it, get it running, and keep it running? What’s the cost attached to regular updates?
• Convenience: Is it easy for a potential customer to find out everything they need to know about your product? Website user experience (UX), technical SEO, and well-written content all come into play here.
• Communication: Reach out to clients and be ready to reply quickly with the information they’re looking for. This is a huge part of establishing customer loyalty and dedication.

Short answer: yes. Long answer: yes, for sure.

Let’s talk about inbound marketing — content, content, content. Your company’s B2B marketing blog acts as a lead magnet opportunity with downloadable resources and as a way to nurture leads.

Content tends to be a top-of-the-full marketing technique. A potential client might not be ready to commit to a purchase quite yet, but consistently published blogs (as advised by your B2B SEO consultant), keep your company in the back of readers’ minds until they have your contract in front of them.

Your SEO specialist can advise you on the SEO best practices for formatting blogs, what content to write, and how to optimize them (on the front and back end). In that way, a B2B content marketing consultant knows the written word, website design, and technical troubleshooting.

It’s not only your product that matters; it’s also the ability to reach the customer. A consultant from a B2B marketing agency can help you reach buyers, including connecting you to those you never imagined selling to. From professional services to SaaS, our advertising experts are well-versed in the many types of B2B customers.

• Producers: Producers buy goods from B2B suppliers to make their own products. For example, a company that makes cars would need to buy steel from a company that manufactures it. 
• Resellers: Resellers/wholesalers/brokers purchase products from one company to sell to another. They typically don’t make changes to these products, but buy them in bulk to resell them to smaller companies. Manufacturing companies can benefit from partnerships with resellers. Thanks to the latter’s ability to handle large volume sales, manufacturers reach more customers, expanding their market reach. 
• Governments: Governments (local, state, and national) are interested in purchasing products or services for public use.
• Institutions: This type of organization could be hospitals, schools, non-profit organizations, and other similar buys products (goods/services) relevant to their purpose.