Helped one crypto firm multiply their site traffic 14X within 6 months
Helped a leading environmental company optimize their site and increase leads by 80%
65% increase to page views and time on site for medical device software firm
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SEO is a highly effective way of communicating brand value, inspiring awareness, engaging prospects, and motivating them to purchase your products and services—Done right, SEO provides the sustainable, high-quality traffic for the lowest cost.
Even with in-house resources, you can still benefit from the direction, strategy, and insights gained from our SEO consulting services.
With proven experience across many industries, we know what’s working right now. Search engines constantly update their algorithms to provide searchers with more relevant results. What worked yesterday isn’t working today. We’re abreast of current changes in search algorithms and trends affecting your rankings and effectiveness.
We guide you towards best practices and assist you in interpreting analytics to gain the most from your data. We’ll also give you strategies and processes for backlinks and content distribution–-key factors in higher rankings and more traffic.
Beyond SEO, we also offer advice and recommendations on full-scope search engine marketing (SEM) activities for increasing traffic, conversions, and profitability.
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SEO is the practice of increasing organic traffic to your website through content auditing, keyword research, backlinks, and data analysis. It is one of the most popular and effective methods of digital marketing out there. SEO is a long-term solution for businesses to consistently increase click-through rates, improve conversions, and ultimately gain higher revenues.
SEO works. Google processes more than 3.5 billion searches every day, giving your business a huge global reach. However, with all the competition out there, it’s easy to get lost in the shuffle. Expert SEO consulting services give you the guidance to rank at the top of search results and turn quality leads into sales.
SEO benefits anyone looking to increase organic (non-paid) traffic online. This includes for-profit and non-profit businesses in every industry. If you want to get found online, SEO is the most sustainable, cost-effective way to do it.
At DAP, we have supported a wide range of clients through SEO consulting services over the years. We are particularly suited to help our clients define and refine customized SEO strategies that support their business goals. From site and content audits to metrics reviews and optimization plans to help improve campaign results over time, our SEO consulting specialists are well-equipped to support your businesses growth through search engine optimization.
The benefit of seeking SEO consulting services is that you get a team of experts working together for a common goal. Our agency includes a CMO; Technical SEO manager; Content Creator; Content Manager; Project Manager; and Research Analyst.
Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.
Relevant long-form technical content helped create double-digit traffic increases for a local software development agency.
We helped a government-focused SaaS business build a fully ADA-compliant website.
Locally relevant and SEO-optimized content strategy increased time on page by 38% for a local preschool.
We developed a high-converting ecommerce website for a local apparel business with the help of a superb SEO content strategy.
SEO content strategy drives 531% increase in users for the at-home testing providers.
We implemented site and content optimizations for an environmental monitoring solutions provider that resulted in an 80% increase in year-on-year leads.
Every website owner and marketer wants to reach the top ranks on search engine results pages. However, this can be ea...
Without the help of an SEO consultant, getting your site on the first page of Google search results is nearly impossi...
Are you a website owner who wants to boost his brand or increase site traffic? Or are you a B2B SEO agency helping bu...
Search Engine Optimization is a technique to make your online business easily discoverable by searchers looking for answers to questions and solutions to problems. For a business to thrive, it needs audience visibility.
Prospects search using specific words or phrases called Keywords. Search engine algorithms like Google and Bing analyze keywords and present searchers with the most relevant results. Google considers over 200 elements when determining where to rank a page in the search engine results page (SERP).
What if two sites have equally relevant content to a user’s query? Sites Google deems as having more “expertise, authority, and trust (E-A-T)” appear higher in SERPs. Our SEO consulting services help you build effective keyword and content strategies for each phase of the journey from prospect to buyer. And, we give you sound advice on tactics improving your site’s E-A-T. A few more reasons why SEO matters?
There are two types of online traffic: organic and paid. Organic and paid search complement each other. But, if you only have the budget for one service, SEO is the sustainable path to long-term growth and produces assets with lasting value. Conversely, while PPC can generate traffic quickly, keyword bids in certain markets are cost prohibitive and bring a lot of low-quality traffic. For instance, keyword bids in insurance and legal services can range from $100 or more every time someone clicks your ad!
Organic results display below the top three paid ads at the top of search results. Data shows organic results are viewed as more trustworthy than paid results and generate higher quality traffic. Whereas many people clicking on paid ads have high bounce rates because overtly promotional paid search content elicits “sales resistance.” Visitors often enter a paid ad with skepticism. Especially in B2B contexts.
It is not the traffic but relevant traffic that matters. SEO helps in driving quality traffic towards your websites. It makes your website something the customer is already looking for.
Return on investment is the primary consideration. Average return on investment in traditional marketing is 2.5% compared to 275% or $2.75 for every dollar spent with SEO.
Before becoming customers, prospects travel a well-established path, often referred to as a “sales funnel.” They move from a point of no awareness or interest, through interest, consideration, and comparison, and finally to purchase. People have different questions at each phase of the buyer journey. SEO establishes credibility by anticipating and answering questions that solve prospect’s problems.
First, it’s important to keep in mind SEO takes time and setting realistic expectations is important. Skilled SEO consultants will evaluate your current efforts and capabilities against your competitors and provide you with key performance indicators for gauging the effectiveness of their services. We’ll compare your baseline metrics the start of our services to the traffic and conversion increases over the term of our efforts and calculate the ROI of our services.
Return on investment means what you are getting back after investing a certain amount. So basically, it is the difference between SEO gain and SEO cost.
ROI= SEO Gain- SEO Cost
SEO COST= Cost of services+ cost of software or tools
SEO costs include all the financial resources being spent on SEO efforts. To make ROI calculation more precise, you need to see if the service provider is a freelancer or an agency? Freelancers are usually involved in many tasks, and SEO of your website could be one of them. Therefore, you need to record how many hours they work dedicatedly for you and what hourly or monthly charges you agree with them? Similarly, if you are getting SEO services from an agency, you need to look at their price structure. Usually, the charges vary according to services. However, some services have fixed costs.
The second important consideration is which software or tools you are using to execute your SEO strategy. SEO costs also include the prices of tools and software you are using. You might be using a few features of the software. Therefore, have the expenses related to software or tools into SEO cost.
SEO gain depends on multiple Key Performance Indicators (KPIs) you need to monitor. You need to check the performance of the following indicators.
You need to keep a close eye on the factors above. Improvement in the above KPIs will show that your SEO strategy and SEO costs are paying off.
SEO consulting services include analysis, strategy, and direction for optimizing your site to increase traffic and conversions from organic search. Clients have different needs but typical SEO consulting services include:
The cure begins with diagnosis. Before offering any service, an SEO audit is essential. Is your technical/on-page SEO off? Are you going after the wrong keywords? Do you need more backlinks and a process for getting them? Do you have bad backlinks hurting your rankings? Do you need content recommendations for prospects at each stage of the buyer journey? Or a combination of all the above. An SEO audit helps determine your needs.
Keywords research includes searching all potential keywords related to your business or services. Keyword research evaluates:
Competitor analysis evaluates your strengths, weaknesses, opportunities, and threats in relation to your competitors. Understanding where you are versus your competitors allows us to develop strategies that maximize the effectiveness of our SEO consulting services.
SEO report is a comprehensive report that tells about the quality of your website against the factors that are crucial for getting your website ranked.
SEO is one component of search engine marketing (SEM) although SEM is often regarded as paid search efforts such as PPC, Display (CPM), remarketing, and other paid traffic channels. SEM provides value as long as you continue paying for results. SEO feeds relevant, properly structured technically optimized content on your website to search engines. SEO results in organic (non-paid) rankings and traffic. One key difference between SEO and SEM is that SEO results take time. But, SEO typically yields higher ROI over the long term.
“Can I do SEO on my own?” Of course you can, but do you have the time, knowledge, capabilities to pull it off effectively?
Every skill or technique takes time, practice, and effort to learn and master. SEO is labor intensive because of analysis, technical optimization, keyword research, content creation, and backlink outreach. Either way, there is an investment. Some people enjoy the satisfaction of growing their organic traffic with sweat equity. What is your time worth though? Is your time better spent elsewhere in your business?
Even if you decide to do your own SEO or keep it in-house, working with a consultant can illuminate you on strategies and tactics working today. Consultants can direct you to avoid pitfalls and unfruitful efforts. Working with consultants likely produces better results in less time than learning through trial and error.
Tools and technology are other factors to consider. Understandably, software manufacturers with valuable competitive analysis and SEO auditing tools know their value and charge accordingly. Agency consultants already have access to these tools and you don’t have to pay for them directly.
If you can afford to, do both! The two complement each other. In addition to driving revenue directly, PPC can also inform SEO. You can test keywords quickly by running paid media to them and seeing how they perform. If they perform well in tests, you can lower your paid search costs and increase organic traffic expecting the same results from those keywords with SEO.
Quick Facts about Website traffic:
SEO is a long-term strategy that can be less expensive, depending on your strategy. SEO builds trust and authority of the brand. SEO results in consistent and sustainable traffic. SEO takes a much longer time to produce results and is ineffective for time-sensitive content. There is less control on performance, and change in strategy does not reflect results immediately.
Paid search marketing brings quick results, and you have greater control over the performance. You can change the strategy or technique immediately if it does not get results. It targets the right audience and brings higher ROI in the short term.
Based on the above facts and differences between SEO and paid search marketing, one can decide which strategy would better serve the purpose. One way of making an informed decision is to consult with an SEO consulting services provider.
An industry wide survey of SEO services reported SEO results
For instance, for SEO Consulting services providers, it takes 4-6 months to see SEO results. SEO results grow and compound over time. The traction of results at the end of 12 months differs greatly from six months.
According to Ahrefs, first page Google ranking can take two years. Even that figure depends on competitors, your resources, and the aggressiveness of your efforts. Therefore, the answer to the question “how long” lies in strategy, execution, competition, type of services or products, and desired results. Lower competition coupled with high demand for those terms yields faster results.
Another important factor to consider is whether your website is local, national, or global. Local SEO, National SEO, and Global SEO will influence the results and time to produce the results. Consistency and effective strategy produce results, and according to research, after 4-6 months, you start seeing the results. However, to see more sustainable and rewarding results, it takes longer than six months and even two years if the goal is to get ranked on the first page.
