A fractional CMO, also known as “CMO-for-hire” is a part-time marketing executive brought in by a (usually) mid-sized...
Achieved a remarkable 27% increase in online revenue for one of the largest Oracle Solutions Partners.
Helped a leading Chicago-based PR firm to supercharge its lead generation efforts, achieving a remarkable 2.6x increase.
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Strategy Planning: As you grow your business, you need a marketing plan that’s in sync with your marketing objectives, product positioning, and what your target customers want. We don’t just draft plans; we bring them to life.
Market Research: Many companies grapple with finding the right balance when creating a product that stands out, meets customer needs, and keeps up with market trends. Some go overboard, while others underinvest. Our Part-time CMOs strike that perfect balance and help business owners and CEOS market their products at the ideal time.
Elevate Your Brand: We’ve assisted over a hundred companies in defining who they are, what sets them apart, and how to communicate consistently with customers. Our part-time CMOs work closely with business leaders to hone in on your company’s mission and values that will resonate with your audience. Our branding philosophy centers on elevating your company’s perceived value.
Product Marketing: Be it B2B, B2C, or D2C, our part-time CMOs will collaborate with you to craft the perfect messaging and customized marketing approach that lures in customers and investors alike. We give you that laser-focused direction, ensuring your business aligns perfectly with your digital marketing strategy, brand identity, and long-term business objectives.
Digital-First Marketing Excellence: Our part-time CMOs have managed over a billion dollars in marketing spend for companies. We take charge of your online marketing, from optimizing your website to driving your message on social media and digital advertising. We make sure every dollar spent online delivers results.
Let's talk about your marketing needs and explore how our Part-time CMOs can assist you in launching and growing your company.
A Part-Time CMO, short for Chief Marketing Officer, is like having a seasoned marketing pro in your corner, but without the full-time commitment. They’re brought on board when your business needs top-notch marketing leadership on a flexible basis. Our Part-Time CMOs at Digital Authority Partners are here to help you strategize, plan, and execute your marketing efforts efficiently, without the need for a full-time executive.
Wondering if you need a Part-Time CMO? Well, it depends on where your company stands when you reach out to us. If you’re still figuring out your product-market fit, hiring a full-time Chief Marketing Officer might be a bit much. This is where our Part-Time CMOs at Digital Authority Partners step in. They’re like your on-demand marketing gurus, here to help with things like your go-to-market strategy, finding your unique selling points, and sorting out your marketing budget – all on a part-time basis.
But when you’re ready to kick things into high gear, our Part-Time CMOs are your go-to for strategic guidance, fine-tuning your marketing strategies, and driving that all-important growth.
A Part-Time CMO plays a crucial role in your company’s growth stage. First off, they’ll create and oversee your go-to-market plan. Our Part-Time CMOs at Digital Authority Partners will spend around 60 to 120 hours giving your company a killer brand identity. They’ll also help you figure out what makes your product stand out, where to market it, and how to make the most of your marketing budget. And when you’re ready, they’ll guide you in building and managing your marketing team, whether it’s hiring specialists part-time or full-time.
Before you go all-in on your digital marketing strategy, make sure your product or solution is what the market wants. Once you’ve got that green light, it’s time to ramp up your marketing game. But it’s not just about hiring any marketer – it’s about knowing exactly what marketing firepower you need for your startup’s grand debut. That’s where our Part-Time CMOs from Digital Authority Partners come into play. They help you build a clear, scalable, and powerful marketing plan. Then, you can decide on the specific marketing roles you need.
For instance, our part-time CMOs will craft your go-to-market strategy and assist in finding talent to execute it.
A good part-time CMO isn’t just about experience; it’s also about versatility. They should bring a wealth of industry knowledge and leadership skills while seamlessly switching between high-level strategy and hands-on execution. At Digital Authority Partners, our Part-Time CMOs are experts at both, ensuring they integrate seamlessly into your team and drive results.
Have questions about whether our Part-Time CMOs are the right fit for your business? Schedule a consultation with Digital Authority Partners today.
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Hiring a part-time CMO (Chief Marketing Officer) can be a strategic move for businesses of all sizes, especially those seeking high-level marketing expertise on a flexible basis or without the full-time cost. Here’s why many companies opt for Digital Authority Partners’ part-time CMOs:
Cost-Effective: Bringing on a full-time CMO can strain a company’s budget, considering salary, bonuses, and benefits. Our part-time CMOs offer expertise at a fraction of the cost. Typically, they spend around 120-200 hours defining the overall strategic roadmap for a business, with ongoing engagements ranging from 16-24 hours per month. We scale up as needed.
Flexible Engagement: Our flexible options allow you to hire a part-time CMO for specific projects or a set number of hours per week or month. At Digital Authority Partners, we only require a minimal commitment of 16 hours of part-time CMO time per month, without any long-term contracts or unexpected costs.
Diverse Experience: Part-time CMOs often bring diverse industry and company experience, offering a range of strategies and best practices. They’ve encountered and resolved various marketing challenges for different companies, ranging from startups to enterprises.
Quick Onboarding: Since our part-time CMOs are used to transitioning between companies, they can quickly adapt and start making a positive impact. It takes less than one month for our part-time CMOs to provide tangible value to your business.
Strategic Insight: Our part-time CMOs offer high-level strategic perspectives without getting bogged down in day-to-day tasks, to ensure your marketing aligns with your business objectives.
Trial Period: Hiring a part-time CMO allows you to “test out” the CMO role within your company before committing to a full-time hire. This experience can help you determine the kind of expertise and cultural fit for a potential full-time position later on.