Increased online leads for monitoring device manufacturer by 50%
Increased conversions for a medical device software firm by 40%
Helped leading Chicago-based PR firm increase its lead generation by 2.6x
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Schedule a consultation with a DAP expert today and find out what we can do for your business.
Remarketing ensures visitors return to your website. Previous site visitors are reminded of your brand as they browse. Personalized ads capture interest and reengage preoccupied users to return to your site where you can move them to the next stage of your conversion funnel.
Targeted remarketing audiences are built from segments of your existing traffic. By analyzing pages and content users have viewed and interacted with, you can target them with the most relevant remarketing ads and content.
Our team continually analyzes and optimizes your remarketing campaigns to extract the maximum value from your existing traffic strategies. Remarketing can significantly improve the efficiency of your existing traffic and conversions.
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If you want to cut costs by improving the efficiency of your current marketing then remarketing is a good investment. Remarketing makes sense because you target people who have expressed at least some interest in your content. Compare that to cold traffic with questionable intent.
For instance, someone could find you through a product search while they’re actively looking for products you offer. But they aren’t quite ready to buy. Instead, they wander online, shopping, considering, and comparing. Then they may temporarily lose interest or get sidetracked. Remarketing can reignite that spark of interest at a future time.
Remarketing allows you to selectively identify and target only audiences who meet certain criteria. Like stock investments if you have higher risk tolerance and budget you can loosen up your remarketing criteria and test aggressively. Conversely if you have more limited resources tightening up criteria to a narrow set of qualifications reaches prospects with the highest conversion probability. Our team can review strategic options with you.
Remarketing is one of the most valuable paid advertising tools available to digital marketers. Remarketing is the perfect medium for targeting mid-funnel, consideration and comparison phase prospects. People are much more likely to convert when they’re already interested in your product. This translates to lower cost per click and higher conversion rates. So you can both make and save a lot of money by targeting consumers who have already shown an interest in your brand.
Let’s crunch the numbers. Search ads can be very expensive. In some industries the cost per click can be a few hundred dollars (bidding on the phrase “insurance” costs about $150 per click). But remarketing clicks are much cheaper. They can cost 2 to 100x less. ROAS is even higher when you only target viewers who meet all your criteria (for example, they are interested in your goods and services and can also afford them).
Remarketing strategies differ by company. They really have to. This is why DAP takes a customized approach to remarketing. Like stock investing, different investors have different risk profiles (high, moderate, and low). Essentially, the highest risk is from the loosest set of audience criteria. The lowest risk comes from the narrowest set of targeting criteria. We advise you on which remarketing strategies make the most sense for your business model, budget, and goals.
Going with agency remarketing services makes sense. Many businesses, even those with in-house teams outsource some aspect of their marketing. Agencies are under constant pressure to stay current and perform. Agency teams work with clients across a range of industries. Doing so gives them valuable knowledge, insights, and experience they can apply to increase the effectiveness of your remarketing.
DAP’s remarketing experts take a case-by-case approach to selecting the channels that get you the best results. For example, for one of our clients we noticed that Instagram ads were performing significantly better than Facebook ads. We informed the client to move more of their budget to Instagram ads. This change doubled the return on ad spend.
We’ll maximize your returns by spending more on what’s working and scaling back what isn’t. We don’t throw good money after bad and know when to pull-the-plug on underperforming efforts. We take a balanced approach to risk versus reward.
With continual analysis, optimization, and reporting you’ll always know how your campaigns perform. You’ll have access to actionable insights and know where every dollar is spent. Here are some of the datapoints we track:
We don’t just report. We work with your team continually refining goals and strategies and brainstorming creative solutions.
Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.
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Businesses use remarketing services to target people who have shown interest in their services or products. Remarketing is highly effective because people who visit your website for the second time are much more likely to make a purchase. In fact, the average conversion rate for first-time website visitors is a mere 2.86%, according to data collected by ecommerce sites. And remarketing can easily double that (and more).
Are you getting solid traffic, but few conversions? Remarketing services can turn things around. Targeting traffic with personalized ads or sales emails is a great way to capitalize on website traffic. It’s also very cost-effective.
Perhaps a better way of describing remarketing and retargeting is recovery and reactivation. In either case you are trying to recover some of your marketing cost by retargeting and remarketing to individuals who have already had an interaction with your content.
It really comes down to semantics. But, according to some, and arguably, terms remarketing and retargeting have a slightly different focus.
Retargeting involves serving ads to website visitors. Remarketing refers to creating email lists of past converters primarily, and sending sales emails to them. Both strategies are excellent ways to remind visitors of their interest in your brand, and move them to the next step in the conversion process.
One remarketing example, a visitor might interact with your site by downloading a free PDF. When they do they provide an email, which you can add to an email list. Then you can send emails to them, promoting your services, new products, or exclusive deals.
When retargeting, you “follow” customers with ads using cookies. A cookie will serve specific ads based on terms the user searched for on your site, pages they engaged with, or products they added to their cart. A similar term to describe this is “behavioral retargeting”. This refers to delivering ads to consumers based on what they have shown interest in, or the “behavior” they exhibit while interacting with your website.
When you contract remarketing services, you’ll be able to use both remarketing and retargeting strategies. Combining both methods is typically the most effective way to reach your target customers and improve your ROI.
Your remarketing services provider will first work with you to decide what ad platforms you’ll work with. Next, they will set up your campaign and add a piece of code called a javascript tag, or pixel, on your website. When a new user visits your site, the pixel will place a cookie on their browser.
Later on, the user might click away from your website. If they visit a site that hosts ads shown by your ad network provider, they will see your ad. The cookie tells the ad platform which ad to display, based on the user’s behavior on your website.
In addition, we can save the user’s unique ID to your remarketing lists. A remarketing services provider can help you make many different remarketing lists. Then you can serve specially targeted ads to each list. For example, an educational institution might have a list of visitors to a landing page about their middle school, and another list of viewers of a high school page. In this way, visitors will see ads pertaining to their specific interest.
The benefits of using remarketing services often far outweigh the costs. Viewers who have already shown interest in your organization are more likely to convert. Also, remarketing ads tend to have better CTRs (click-through rates) than regular ads. So targeting previous viewers with ads is a smart way to spend your ad budget.
For ecommerce companies, the benefits of remarketing might seem more obvious. Retailers can tailor ads based on specific products. But all industries and verticals can use remarketing services to increase conversions and improve ROI.
Benefits of Using Remarketing Services
Can your organization benefit from remarketing services? If you have a website and an advertising budget, then most likely yes! We’ve helped fintech startups, healthcare companies and industries across a range of verticals capitalize on web traffic with remarketing.
We customize our remarketing services to suit your company’s unique needs. You can run campaigns specifically for users who click certain pages. You can employ retargeting tactics all year long, during certain seasons, or when offering promotions.
It’s also possible to pick and choose the channels and platforms you want to use. Here are some examples:
Did you know that visitors who have already visited your website will click your ads at 2 or 3 times the rate of new visitors? Research has proven that click-through rates are much higher for remarketing ads than for regular ads. That means more website traffic AND higher quality traffic. Which tends to lead to more conversions.
Ready to see how retargeting can transform your advertising results? Add remarketing services to your ad strategy today!
