If you need immediate operational management and structure, opt for a fractional marketing director. A fractional marketing director excels at hands-on management and the execution of marketing strategies, providing direct oversight and tactical support in daily operations.
For overarching strategic direction and planning, a fractional CMO may be more suitable. A fractional chief marketing officer (FCMO) sets the overall marketing vision and develops advertising strategies. Hire a part-time CMO if you need high-level support.
What does a fractional director of marketing have? What are their roles and responsibilities?
A fractional director of marketing is typically in charge of leading daily marketing operations (aimed at meeting the goals and strategies they created for the company in question). Fractional marketing services include developing strategies and refining them as new data comes in.
Can a fractional marketing director launch a marketing strategy from scratch?
Yes, fractional marketing directors and fractional CMOs can launch new campaigns. They do the critical market research needed to create prospect personas and select the ideal strategies. Your fractional expert defines clear campaign goals, including establishing a budget, and then starts content creation and execution.
Our budget is limited. How much does a fractional marketing director cost?
Fractional marketing directors typically charge by the hour; their rates generally range from $200 to $300 per hour or more. Compared to full-time salaries, businesses save on costs since they only pay for the hours they need. Working with fractional team leadership is a cost-effective way to meet your business needs.
Which industries should hire a fractional marketing director?
A variety of industries may want to hire a marketing director on a fractional basis. At Digital Authority Partners, we’ve worked with clients in every industry. From our healthcare FCMO services to e-commerce fractional work, SaaS fractional agency initiatives, and more, we can do it all.
How do I find a fractional marketing director?
When looking for a fractional marketing director for hire, start by defining your needs. You can review the qualifications and testimonials of a potential candidate, too. A fractional marketing agency can connect you with the best part-time C-suite executive for you—talk to DAP for more!
What qualifications does a fractional marketing director need?
Look for candidates with an impressive history of marketing experience, a proven track record with case studies, and strong leadership skills. If you have a candidate with experience relevant to your industry, that’s even better!
How long does a fractional marketing director stay with a company?
A fractional marketing director typically stays with a company for a few months to a couple of years, depending on the organization’s needs and the scope of the project.
