But many factors complicate enterprise SEO, such as high-volume content production needs, sites with thousands of pages built on different platforms and spread across multiple domains and subdomains. Further complication arises from the Involvement of multiple stakeholders, contractors, agencies, in-house teams and business units. Together, these factors increase management challenges and create delays.
Working with an agency capable of handling the volume of work enterprise SEO demands is vital. Our agency has the human resources, technology, and processes necessary for managing large-scale SEO.
Is SEO important for larger companies?
Organic traffic is a leading channel for acquiring sales and leads and will be for the foreseeable future. Enterprise organizations have multiple divergent goals with SEO, but maintaining market share and dominating competitors requires SEO investment. SEO is a necessary channel in the digital marketing mix for businesses large and small.
Traffic is either bought or earned. Top SEO results are earned. Google has decided your page content is highly relevant to a user’s query, that you provide a better user experience, and that content is credible, authoritative, and easily accessible. By the merits of your SEO efforts, you win top organic positioning.
How can my company boost organic traffic?
Boosting your organic traffic doesn’t boil down to implementing just one strategy. Organic traffic comes from a variety of sources, so it’s important to realize that you won’t see exponential growth unless you’ve optimized the “SEO trifecta.”
Content Marketing
Search engines have evolved. Content marketing and SEO of the past was primarily keyword focused. Today, best practices are determining relevant topics and building pillar pages around your key topics. Subtopics known as cluster content surround pillar pages.
Content is the most sustainable form of marketing. Once you have a valuable content piece, it is a reusable, easily updatable marketing asset which provides lasting value. Content equals opportunity. As long as you’re publishing high-quality, relevant content, you will only benefit by continuing content production. And, the more content you have ranking and collecting data, the more insights you’ll get toward refining and additional content opportunities.
Content marketing is effective at every stage of the sales funnel or buyer’s journey and is a solid strategy for increasing both traffic and conversion. If you have to focus on one aspect of your digital marketing, focus on content.
Creating content with intent involves extensive keyword research and analysis. Using tools like AHREFs and SEMrush can help you determine the content that will best help your site. For enterprises, automating this process by hiring a team is a way to streamline the process for maximum growth. Assuming your site is already ranking for some of the most popular keywords, the next step is creating a scalable strategy to target traffic you aren’t already targeting. Adding this tactic to your arsenal is one of the most efficient ways to increase your ROI and results in content marketing.
Technical SEO
Technical SEO is another driving factor when trying to drive organic traffic. Technical SEO addresses the most important of the 200+ factors search engines consider. It makes it easy for search engines to find and rank your pages. Technical SEO may address page load speed, broken links, error pages, redirects, alt-tags, header tags, titles, meta content, and site architecture. Our team excels at technical SEO and has capacity to optimize even the largest enterprise websites.
Backlinks
High-quality, relevant backlinks are one of the top ways to boost domain authority and ranking. Irrelevant, low-quality links hurt ranking and authority. Links back to your pages act essentially as votes validating your content. While link building has been commoditized by off-shore agencies in recent years, low-cost solutions typically return low value backlinks. Acquiring high-quality backlinks is an art. Agencies or link-building outreach specialists have to continually produce ideas and content that is attractive to publishers and then persuade them to link back to your site. We have proven processes and relationships in the industries we service.
What are some SEO best practices for enterprise businesses?
One strategy for improving your SEO is building on what’s working. Analyzing what is working and what isn’t can alert you to low-hanging SEO opportunities. If you have well performing content can you produce more? What topics are related to that content? Competitor gap analysis is another way of identifying content opportunities. Our team conducts comprehensive content auditing and analysis.
Another strategy is going after lower-traffic, lower-competition search phrases at scale to pursue aggregate, hyper-targeted traffic. Expanding your content assets can open you up to new audiences. For example, creating content for location-based searching is a viable way to attract an entirely new audience. In fact, 46% of all Google searches are local. That could be meaningful, organic traffic that your business is missing out on. Local search presents solid opportunities often overlooked by national enterprises.
Finally, a final best practice for enterprise SEO is to focus on backlinks, internal links, and content structure. These are more on the technical side of SEO but have a huge impact on how your site performs in rankings. If your site has high-quality backlinks, Google knows your site is reliable for both quality information and expertise. Internal linking is how you keep leads engaged and on your site. You want people to spend as much time as possible on your site, sifting through your content and getting to know your business. Along with internal linking comes content structure. This is how Google sorts through your content and determines whether it’s easily readable, valuable, and worth sharing with others. Structuring your content with headings and “jump-to” boxes allows Google to further index your site and learn more about its content.
What are the types of SEO my business should care about?
The first type of SEO, and the most well-known, is on-page SEO. On-page SEO evaluates and addresses such as content structure, headings, subheadings, appropriate links, consumability, and user experience. At the end of the day, search engines are interested in providing the best user experience. Striving to give users the best experience overall is good for search engines, and good business. Zig Ziglar once said, “help enough people get what they want and you’ll eventually get what you want.” The better you serve by understanding the wants and needs of your prospects, the more likely you are to generate sales.
Off page SEO are all the factors outside of your website including, backlinks, citations, reviews, social media, guest posts, mentions, etc. Together, these metrics help search engines form a more holistic image of the value your organization provides and may produce traffic, but also increase domain authority which boosts rank. Search engine results page rank is important because the top three organic search positions get a whopping 75% of all clicks!
Technical SEO is likely a high priority of large organizations. Enterprises may have a lot of legacy content hosted on outdated platforms, slow loading, and not optimized for search engines. Because of the volume of content enterprises produce and due to migrations, updates, and integrations, enterprises often have numerous broken links and error pages. They may also have title, header, and meta issues running into tens or hundreds of thousands of pages. Mobile optimization is another aspect crucial to technical SEO. We believe mobile is the future and the present and support a mobile first approach.
How much will an SEO project cost my team?
For enterprise businesses, an SEO project is like a manufacturing company switching from hand-made products to automated, robotic-made products. It’s a full upgrade in terms of efficiency and output. With over 5.6+ billion searches made per day, an investment in an SEO upgrade is worth it, despite the initial cost. On average, and depending on your budget, an SEO project for enterprises could cost between $30,000 and $300,000+ per month. That price factors in a detailed analysis, strategy, tactics, content creation, and strategy adjustment.
Why should I bring in experts?
Bringing in experts to take care of your SEO needs boosts results compared to going it alone. Even with in-house teams, employing an agency can keep them focused on daily SEO needs while the agency focuses on other aspects of your SEO.
SEO strategies are highly nuanced, and experts know their way around those nuances. Hiring experts could be the difference in seeing massive ROI and long-term growth for your brand.
Automation in enterprise SEO is key. If you’re not hiring experts, you’re likely not automating the SEO process. By hiring an enterprise SEO agency, you’re streamlining the entire process and condensing it down to less time—meaning you’ll see better results faster. An agency with a team of expert analysts knows the best tactics and strategies to improve your search rankings. In addition, through analysis, they can pinpoint the weak points in your content and help you fix it. At DAP, we’ll do full SEO audits to ensure your enterprise is always heading on the right trajectory, in line with your business goals.
The question then becomes, “How do we find a team of experts?” The answer is to look at an agency’s past results. At DAP, we’ve delivered over 12,500 articles to our clients in the past year, over 1.5+ million monthly visitors to our client’s sites from organic traffic, and most importantly, we know what works and get results. Make sure to contact us to learn what we can do for your business.
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